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Case Studies

Real accounts. Real numbers.

What we changed, why we changed it, and what the metrics did after. Backend revenue, not platform-reported attribution.

Google Ads Fitness Industry Google ROAS and monthly spend ROAS BUDGET ×2 spend peak trough exit Jul Mar ROAS
Fitness Industry · Phase 1

Lifted Google ROAS 61% across an 8-month scaling push.

+38%
Conversion volume
−22%
Cost per conv.
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Meta Ads Fitness Industry Meta ROAS, December to June ROAS trough exit Dec Jun ROAS
Fitness Industry · Phase 2

Lifted Meta ROAS +53% in six months, while monthly Bookings climbed 24%.

−71%
Cost per Acquisition
2x
Profitable ad spend
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Meta Ads Paid CAC, monthly trendline CAC 9-MONTH AVERAGE peak trough PAID CAC
Meta Acquisition

Cut paid CAC 67% by fixing the conversion rate, not chasing CPL.

−67%
Paid CAC
+236%
Weekly purchases
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Google Ads Cost per qualified lead, monthly COST / QUAL LEAD before trough Jan May COST / QL
SaaS · Aesthetic Medical

Cut cost per qualified lead 56% in a three-month test.

−56%
Cost per qual. lead
3.8x
Qualified leads
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