Case Studies
Real accounts. Real numbers.
What we changed, why we changed it, and what the metrics did after. Backend revenue, not platform-reported attribution.
Google Ads
Fitness Industry · Phase 1
Lifted Google ROAS 61% across an 8-month scaling push.
+38%
Conversion volume
−22%
Cost per conv.
Meta Ads
Fitness Industry · Phase 2
Lifted Meta ROAS +53% in six months, while monthly Bookings climbed 24%.
−71%
Cost per Acquisition
2x
Profitable ad spend
Meta Ads
Meta Acquisition
Cut paid CAC 67% by fixing the conversion rate, not chasing CPL.
−67%
Paid CAC
+236%
Weekly purchases
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