Movement Ads | Senior Operator Meta Ad Strategist

Results

Some recent case studies.

Meta Ads · Fitness

Lifted Meta ROAS +53% in six months while bookings climbed 24%.

ROAS trendline6 months

−71%

Cost per acquisition

Profitable ad spend

Read the case study →

Meta Ads · Acquisition

Cut paid CAC 67% by fixing the conversion rate, not chasing CPL.

Paid CAC trendlineLower is better

−67%

Paid CAC

+236%

Weekly purchases

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Google Ads · Fitness

Lifted Google ROAS 61% across an eight‑month scaling push.

ROAS trendline8 months

+38%

Conversion volume

−22%

Cost per conv.

Read the case study →

Account Audits

What data I pull beyond the ad platforms.

Meta shows you a glorified version of your data. These are examples of the views I build myself, customized to your business, so I can tell whether creative is fatiguing and where the true friction lies so the strategy is focused on the areas with meaningful impact to revenue.

Creative launch trendlines

Creative saturation scoring

Campaign lifecycle and lifetime ROAS

Budget concentration trendlines

Conversion events the account tracks

Account metric trendlines

Creative strategy

The Ad Creative Assembly Line.

To keep scaling on Meta, you need new ads all the time. Making that much content usually costs more than the growth is worth. I’ve spent the last three years building a system that makes ads people respond to, and makes them cheaper every month.

Iterations and diversification on your creative insights based on data
A library of raw footage instead of fully baked videos
Layered editing and design with various cost structures so quality is there, but quantity is affordable

See the full system

The five systems of the ad creative assembly line

See the full system

How we can work together

Three ways to bring me in.

It’s the same three functions either way. What changes is how much of the doing is mine.

Strategy lead

I direct the strategy on three levels:

Ads — ad structure, testing & optimization
Creative strategy — based on account data & insights, feeding Andromeda
Conversion — landing page & funnel optimization

Best whenYou’ve got a good ads team but you need someone directing with more senior strategy.

Strategy and systems build

I direct while also building systems you own, based on what you need.

UGC, influencer, affiliate & brand collaborations
Testing & optimization structures for ads
Data dashboards that extract insights

Best whenYou need more infrastructure and processes for your ads team to work with.

Transition team

My team and I take over the account, improve performance, and transition to a new team.

Build an in‑house team with stability
Switch agencies without destabilization
Third‑party support so nothing breaks

Best whenYou want to change teams, but you can’t afford destabilizing your ad account in the process.

Starting at $5,000 a month for 90‑day engagements.

I custom quote your business based on needs so you get the most cost efficient value possible.

Questions

What people ask me first.

Do we have to leave our current ad agency?

No. Most of the time I work alongside whoever you already work with though I do have a team of contractors I plug and play as needed to support your success.

Do you do the work, or just direct it?

Both, and it depends which way you bring me in. On a strategy lead engagement your team does the work and I direct it. On a transition team engagement my team and I are the ones building and launching. Either way I’m directing.

What happens at the end of the engagement?

There are options to continue working together, but my goal will always be to have your team fully functional without my team or I. The engagement ends and the next day is business as usual with no interruption to what we’ve built.

How are you priced?

It starts at $5,000 a month and most engagements run about 90 days. I quote the real number after I’ve looked at the account, because what one account needs can be totally different. The goal is results, and I always price according to what you need to hit those results. The biggest variable is usually amount of content and editing costs.

What if we don’t have a team in place?

I have a team of contractors I’ve worked with for years who are some of the best of the best. We can act as an ad agency or in‑house team. In these cases we sign 12‑mo contracts so we can sign similar contracts with the contractors on the account for your stability.

Who owns the ad account, the creative and the pages?

You own it in the sense of ownership rights, and we own it in the sense of directing and being accountable. Everything gets built in your accounts, and the creative and landing pages we make are yours to keep.

How do you measure results?

On your backend numbers. Most clients have their north star metric set to MER, ROAS, CAC, Contribution Margin, etc… Whichever one your P&L actually runs on. I’ll look at what the platform reports, but we report on and back into your P&L.

How many engagements do you take at once?

Usually 3 to 6 engagements at once depending on size. Some of my clients spend millions per month. Some are spending under 6‑figures. So it depends on the size of the projects and the bandwidth needed.

You don’t have to change your ads team to get a better Meta strategy.

How is your Meta performance right now?

Who’s running it now?

Rate your creative strategy.

Rate your conversion rate optimization.

Anything I should know?

Where should I reach out?

Got it.

Some recent case studies.

Lifted Meta ROAS +53% in six months while bookings climbed 24%.

Cut paid CAC 67% by fixing the conversion rate, not chasing CPL.

Lifted Google ROAS 61% across an eight‑month scaling push.

Ads I’ve shipped.

What data I pull beyond the ad platforms.

The Ad Creative Assembly Line.

Three ways to bring me in.

Strategy lead

Strategy and systems build

Transition team

What people ask me first.

6 Question Rapid Account Audit.