Meta Ads+Google AdsPaid media with a heavy focus on creative strategy and conversion rate optimization. I am the lead strategist on every account, backed by a small team built for volume and speed.
Bridgette Orten
with a fast testing feedback loop
built to convert the click
that lowers what it costs you
$60M+ in ad spend, $200M+ in revenue
“From aggressively reallocating our budget to launching a brilliant video production process, their expertise paired with our new direction turned a failing channel into a massive success story.”
Meta AdsFacebook · InstagramPost-Andromeda, Meta is about volume of ad creative with the fastest possible testing feedback loop based on data. I have spent three years perfecting an AI-supported assembly line that works like a well-oiled machine, doubling down on creative insights to build on what works.
Google is now about letting Google do the work while making sure the guardrails are set up properly. Left alone it bids on very broad terms and wastes budget. Properly signaled and restricted, Google’s new AI systems are high performing and scalable.
Search
Shopping
YouTube
AI results
“Messaging” is not the full script or the text. It is whatever the user absorbs while scanning, in seconds.
Your ad performance comes down to how effective your ad’s Messaging plus the funnel it clicks to are able to sell.
And your ads will get the best costs if they are both highly engaging and diverse.
From each building block of making your ads, to analyzing their performance and costs, we make sure your ad creative strategy is robust. A creative engine, so to speak.
Not Your Basic UGC….
A curated swipe file of 169 high‑performing Meta ads engineered to beat creative fatigue. Filtered across 75+ brands, complete with my breakdown notes on why each format scales and how to adapt it for your next creative sprint.
*I’m not affiliated with these brands, nor am I endorsed by them.
You get the book immediately, no confirmation email to go hunting for. I’ll send the link to your inbox too so it stays saved, and every update goes to that same address, roughly quarterly.
Three things changed that.
Same output.
A fraction of the cost.
More cuts, more variations, more angles, without the old per‑edit price tag.
Faster. More creative.
Footage from real people at real volume, instead of one expensive shoot a quarter.
Real people. Real volume.
00:12 Funnels and pages built and changed at the speed the testing needs them.
Test faster. Learn faster.
Which means the testing process can be both extremely robust and extremely affordable.
I have spent the last year building AI agents to support this work, which lets me lower the cost of the service while raising the quality of it.
Not a name on a proposal who hands you to a junior. I read the strategy, I read the data, and I direct the people executing it. The team is small on purpose and built around the parts that have to move fast.
A small, focused team
built for speed.
Bridgette OrtenLead strategist,
Meta campaign setupDedicated
Google campaign setupDedicated