MetaMeta Ads+Google Ads

More customers.
Lower costs.

Paid media with a heavy focus on creative strategy and conversion rate optimization. I am the lead strategist on every account, backed by a small team built for volume and speed.

Bridgette OrtenBridgette Orten
Brands I’ve worked with
Creative volume

with a fast testing feedback loop

Messaging and funnels

built to convert the click

AI‑supported production

that lowers what it costs you

10+ years in ads

$60M+ in ad spend, $200M+ in revenue

“From aggressively reallocating our budget to launching a brilliant video production process, their expertise paired with our new direction turned a failing channel into a massive success story.”
Stacey GrotzSVP of Marketing, ISSA

Two platforms.

MetaMeta AdsFacebook · Instagram

Volume + speed = results.

Post-Andromeda, Meta is about volume of ad creative with the fastest possible testing feedback loop based on data. I have spent three years perfecting an AI-supported assembly line that works like a well-oiled machine, doubling down on creative insights to build on what works.

Google AdsSearch · PMax · YouTube

Guardrails, then scale.

Google is now about letting Google do the work while making sure the guardrails are set up properly. Left alone it bids on very broad terms and wastes budget. Properly signaled and restricted, Google’s new AI systems are high performing and scalable.

We focus on what sells.

And optimize your entire funnel, from view to click to landing page to checkout.

Ad creative testing Hooks, angles, avatars

Find what captures attention and drives qualified traffic.

Landing page testing Messaging, offers, conversion

Turn creative insights into higher converting experiences.

Apply creative insights to landing page testing.

Apply landing page insights to double down on ad creative.

The result Compounding performance
The foundation Proper media structure for testing and scaling

Campaign architecture built for controlled testing and profitable scaling.

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Dr. Squatch
AG1
Graza
Gymshark
Béis
Ridge
Mid Day Squares
Jolie
Chomps
Function Health
Skylight
Trinny London
Stanley
David
Hers
Arrae
Bloom Nutrition
IM8
LMNT
Momentous
Ritual
Create
Medicube
Vegamour
Harry's
Boka
Glossier
Liquid Death
Dr. Squatch
AG1
Graza
Gymshark
Béis
Ridge
Mid Day Squares
Jolie
Chomps
Function Health
Skylight
Trinny London
Stanley
David
Hers
Arrae
Bloom Nutrition
IM8
LMNT
Momentous
Ritual
Create
Medicube
Vegamour
Harry's
Boka
Glossier
Free resource

Bridgette’s Edit · 2026

Not Your Basic UGC….

A curated swipe file of 177 high‑performing Meta ads engineered to beat creative fatigue. Filtered across 75+ brands, complete with my breakdown notes on why each format scales and how to adapt it for your next creative sprint.

177Ads
76Brands

*I’m not affiliated with these brands, nor am I endorsed by them.

Get instant access

You get the book immediately, no confirmation email to go hunting for. I’ll send the link to your inbox too so it stays saved, and every update goes to that same address, roughly quarterly.

The team

An external team that
works like an in-house one.

Bridgette plus a small team, functioning as your external, in-house media team. I am the lead strategist on every account. Not a name on a proposal who hands you to a junior: I read the strategy, I read the data, and I direct the people executing it.

Bridgette OrtenBridgette Orten
Results

Some recent case studies.

In the end, we ensure your ideal customers not only click, but convert.