Senior Operator · Ad Strategist

You don’t have to change your ads team to get a better ads strategy.

I lead ad strategy across media, creative and conversion.

  • Strategy lead. Ad, creative and conversion strategy lead.
  • Systems build. UGC, Influencer, Affiliate, Data Dashboards.
  • Transition team. Transition to or from an ad agency or in‑house team.
Three ways to work together
Bridgette Orten
Your senior ad strategist
Bridgette Orten
Rapid Account Audit
Question 1 of 6
Media

How is your ad performance right now?

Going by your numbers, whatever those are.

5
Flat — steady but not moving
DecliningGrowing well
Your setup

Who’s running it now?

Creative

Rate your creative strategy.

One is chaos. Ten is a machine.

5
Somewhere in the middle
110
Conversion

Rate your conversion rate optimization.

Landing pages, offers, funnels. Everything after the click.

5
Somewhere in the middle
110

Anything I should know?

Whatever you’d tell me in the first two minutes of a call.

Where should I send it?

I read these myself and write back.

I reply within one business day.

Got it.

I’ll have a look at what you sent and get back to you tomorrow.

Brands I’ve worked with
UberISSAAriZona PURSpakinectbutterLONDON
“
From aggressively reallocating our budget to launching a brilliant video production process, their expertise paired with our new direction turned a failing channel into a massive success story.
Stacey Grotz
Stacey GrotzSVP of Marketing, ISSA
Results

Some recent case studies.

Google Ads · Fitness

Lifted Google ROAS 61% across an eight‑month scaling push.

ROAS trendline8 months
+38%
Conversion volume
−22%
Cost per conv.
Read the case study →
Meta Ads · Fitness

Lifted Meta ROAS +53% in six months while bookings climbed 24%.

ROAS trendline6 months
−71%
Cost per acquisition
2x
Profitable ad spend
Read the case study →
Meta Ads · Acquisition

Cut paid CAC 67% by fixing the conversion rate, not chasing CPL.

Paid CAC trendlineLower is better
−67%
Paid CAC
+236%
Weekly purchases
Read the case study →
The work

Ads I’ve shipped.

Brand concept
Lifestyle iteration
Produced concept
Creative reel
Account Audits

What data I pull beyond the ad platforms.

Meta and Google show you a glorified version of your data. These are examples of the views I build myself, customized to your business, so I can tell whether creative is fatiguing and where the true friction lies so the strategy is focused on the areas with meaningful impact to revenue.

Creative launches by week
Creative launch trendlines
Creative saturation scoring
Creative saturation scoring
Campaign lifecycle
Campaign lifecycle and lifetime ROAS
Account concentration over time
Budget concentration trendlines
Events the account is tracking
Conversion events the account tracks
Account metrics in funnel order
Account metric trendlines
Creative strategy

The Ad Creative Assembly Line.

To have true scale potential without seeing ad performance dip, creative strategy is essential. But many brands find the enormous volume of content needed directly opposes contribution margin goals. I’ve spent the last 3 years building a creative strategy system of generating genuine content that performs while lowering content costs over time.

  • Iterations and diversification on your creative insights based on data
  • A library of raw footage instead of fully baked videos
  • Layered editing and design with various cost structures so quality is there, but quantity is affordable
See the full system
The five systems of the ad creative assembly line See the full system
How we can work together

Three ways to bring me in.

It’s the same three functions either way. What changes is how much of the doing is mine.

01

Strategy lead

I run the strategy across media, creative and conversion. Your people keep doing the work.

  • What to test, and in what order
  • What creative to make next
  • Which conversion problems to fix first
Best whenYou’ve got good people who aren’t pulling in the same direction.
02

Strategy and systems build

Same as above, but I also build the systems and write them down, so your team can keep running them after I go.

  • A briefing process your team can actually use
  • A testing and reporting rhythm that survives me leaving
  • Written down as we go
Best whenYou want this to stick after I’m gone.
03

Transition team

My team and I run the account while you move to a new ad agency or hire in‑house.

  • Someone doing the work while the seat is empty
  • A proper handover to whoever comes next
  • Spend keeps running the whole time
Best whenYou’re in the middle of a change and can’t stop spending.
Starting at $5,000 a month for 90‑day engagements.
I custom quote your business based on needs so you get the most cost efficient value possible.
Questions

What people ask me first.

Do we have to leave our current ad agency?
No. Most of the time I work alongside whoever you already work with though I do have a team of contractors I plug and play as needed to support your success.
Do you do the work, or just direct it?
Both, and it depends which way you bring me in. On a strategy lead engagement your team does the work and I direct it. On a transition team engagement my team and I are the ones building and launching. Either way I’m directing.
What happens at the end of the engagement?
There are options to continue working together, but my goal will always be to have your team fully functional without my team or I. The engagement ends and the next day is business as usual with no interruption to what we’ve built.
How are you priced?
It starts at $5,000 a month and most engagements run about 90 days. I quote the real number after I’ve looked at the account, because what one account needs can be totally different. The goal is results, and I always price according to what you need to hit those results. The biggest variable is usually amount of content and editing costs.
What if we don’t have a team in place?
I have a team of contractors I’ve worked with for years who are some of the best of the best. We can act as an ad agency or in‑house team. In these cases we sign 12‑mo contracts so we can sign similar contracts with the contractors on the account for your stability.
Who owns the ad account, the creative and the pages?
You own it in the sense of ownership rights, and we own it in the sense of directing and being accountable. Everything gets built in your accounts, and the creative and landing pages we make are yours to keep.
How do you measure results?
On your backend numbers. Most clients have their north star metric set to MER, ROAS, CAC, Contribution Margin, etc… Whichever one your P&L actually runs on. I’ll look at what the platform reports, but we report on and back into your P&L.
How many engagements do you take at once?
Usually 3 to 6 engagements at once depending on size. Some of my clients spend millions per month. Some are spending under 6‑figures. So it depends on the size of the projects and the bandwidth needed.

6 Question Rapid Account Audit.

Six questions, about a minute. I’ll write back with what I think is going on in the account and whether I’m the right person to help.

Or just email me: bridgette@movementads.com