More customers,
lower costs.
Meta and Google ads management and creative strategy built around custom dashboards, weekly iteration, and a system that adapts with your business.
Book a strategy call
Ads not working?
You have a strong product, a real ad budget, and people in place. But performance is stuck (or worse, declining), and no one can tell you exactly why.
- Creative is mediocre, or there's not enough of it to test
- Performance is volatile and no one can explain the swings
- Platform data and backend data don't agree, so you can't trust either
- Your team is executing tasks but isn't driving the strategy
- Scaling is hindered every time you try to push more spend
More ads or more spend won't fix it.
Most of what you're hearing isn't wrong, just incomplete.
- CPMs matter.
- Conversion rate matters.
- Creative volume helps.
You need a cohesive strategy underneath.
- 01 Real insight into what's actually working.
- 02 Iteration to go further in that direction.
- 03 Confidence the numbers will keep moving in the right direction month over month, without putting the whole account at risk.
Every working ad account is built on the same five things.
There's no clever tactic that fixes a broken foundation. These have to be true before iteration matters.
An offer people want.
Ads that grab attention.
Ads shown to the right people.
A funnel that builds value beyond the price.
A smooth purchase process.
Three products I offer brands.
On our first strategy call, we map what your brand already has in place, then plug the holes you need to plug. The mix usually pulls from two or three of these.
Google Ads
Simplified account structure, concentrated budget on what's working, ad copy that mirrors search intent and sells against your competitors effectively.
- Keyword consolidation & quality score lift
- Purchase Signal + Broad Match strategy
- Bi-monthly ad copy iteration
Creative Strategy
Beyond "more ads", winning creative strategies are made up of iteration + diversification. Our Creative Engine is the system that makes ad campaigns profitable.
- UGC + AI + influencer pipeline build-out
- Creative Fatigue Dashboard setup
- Direct execution OR work with your team
The five main levers of ad performance.
Ad Creative
Top performers analyzed and iterated. Fresh concepts run in parallel for diversification. On a real schedule, not ad hoc.
Meta video, Google Search, YouTube, and Shopping — every surface, on a real schedule
Signal & Targeting
Broad audience pools paired with strong purchase signal. The signal targets people likely to buy from inside the larger pool, instead of limiting the algorithm with narrow segments.
Signal narrows toward your most valuable buyers
Offer & Positioning
Full-funnel alignment behind a value proposition that's clear, specific, and tested, from landing page through to checkout.
Customer Flow
Daily trendline reporting on every step of the buyer journey. We see friction points the moment they appear, not a month later.
Monetization
MER and ROAS measured from real backend sales, not inflated platform metrics. Trendline and predictive analysis make scaling proactive, not reactive.
From the Monetization Dashboard, sample view
Two ways to work together.
The 90-Day
Performance Sprint
- Defined success metric agreed upfront
- Full account audit + 90-day strategy
- Custom dashboards built in week one
- Weekly iteration cycles on creative & spend
- Direct access to senior strategy, no junior handoff
The 12-Month
Partnership
- Everything in the 90-Day Sprint, sustained
- Senior strategy inputs + AI-scaled outputs
- Creative production at agency volume
- Ongoing dashboard evolution
- Quarterly business reviews
Best fit: brands spending $30K/mo+ on ads, with strong AOV or LTV.
After working with Bridgette, we've enjoyed these INSANE wins in our Meta ads: Cost per Acquisition dropped 71%, and we doubled ad spend profitably.
Senior marketing leader, leading fitness industry brand
I build dashboards you'll actually use.
Most consultants hand you a slide deck. I build visual systems you and your team open every day, so the data drives the decisions, not the gut.
Creative Fatigue Dashboard
See exactly when an ad starts to saturate, before performance tanks. Hook rate trends, frequency curves, refresh signals.
Customer Flow & Costs
Every step of the buyer journey as a trendline. See where people stick, where they leak, and what each step actually costs.
Sales Pipeline View
Optional backend integration. Your sales inputs and paid spend, visualized together. For brands selling B2B or high-AOV.
Ready to make ads a system, not a guessing game?
One 30-minute call. Honest read on what's broken, what's salvageable, and whether we're a fit. No pitch deck.
Book a strategy call