For brands spending $15K+/mo on Meta

Know the root cause of your Meta Ads performance.

The Ultimate Meta Ads Audit

Built with AI to read dozens of layers deeper than a typical human audit, then reviewed by a senior strategist on the Movement Ads team.

  • 1 10-minute setup
  • 2 3 day turnaround
  • 3 Recorded walkthrough
Inside the audit dashboards. Real account, anonymized.
AI-built for depth
180+metrics checked
Visual dashboards
12dashboards
Senior-led review
3fixes that move revenue

A human audit checks what it has time for. Ours checks everything.

An AI-built engine reads your account dozens of layers deeper than a human audit has time to: 12 dashboards, 180+ metrics, every single day of your data. Then a senior strategist on our team distills all of it down to the handful of fixes that actually move revenue.

A typical human audit
~10 checks
  • Spend
  • Account structure spot check
  • Audience spot check
  • Ad quality spot check
  • Quantity of ads check
  • Signal strength per Meta
  • CPM / CPC trend MoM
  • Budget allocation
  • Hook & CTRs
  • MoM performance trendline
Your Movement Ads audit
180+ checks across 12 dashboards
Every metric below, on every day of your window.
The 9 we run on every audit
01

Creative strategy

  • Top-5 spend concentration
  • Saturation index
  • Time at top
  • Front-end decline
  • Launch cadence
  • Relaunch detection
  • Adoption into top-5
  • Hook / CTR / CPC per ad
  • 90-day top-5 race

Whether your creative is quietly burning out, and exactly what to ship next.

02

What changed

  • Good window vs now
  • Metric-by-metric deltas
  • Funnel-weighted significance
  • Auto-detected failure pattern
  • Change-point date
A metric diff comparing the good window to now, biggest slip highlighted

The exact moment performance turned, and the cause behind it.

03

Day-by-day performance

  • Spend
  • Impressions
  • CTR
  • CPC
  • CPM
  • Hook rate
  • Frequency
  • CPL
  • Lead CR
Campaign trendlines over four months, one rising, one declining

Every front-end metric, on every single day of your window.

04

Campaign structure

  • Type mix: Advantage+ / CBO / ABO
  • Budget level
  • Optimization goal
  • Active days
  • Spend share
  • % conversion vs non-conversion
Account structure: campaign and ad-set layout now versus consolidated

Whether your account is built to perform or fighting itself for budget.

05

Creative launches

  • Unique creatives / month
  • Cadence vs benchmark
  • Relaunch / duplicate detection
  • Launches by event, audience, campaign
  • New-ad adoption rate
Daily creative launches over four months, winners highlighted

Whether you are refreshing fast enough, and if new ads actually take.

06

Optimization events

  • Event-swap count
  • Cost-per-event hierarchy
  • Per-campaign event map
  • Spend-per-event trend
  • Count-per-event trend
  • Funnel-impossibility check
Cost per optimization event, ranked, with a funnel-impossibility flag

Every swap that reset your learning, and what each one cost you.

07

Audiences & ad sets

  • Per-audience CPL / Lead CR / frequency
  • Saturation scores
  • Audience count vs AOV
  • Ads per ad set
  • Same-ad cross-audience
  • 4–8 week rolling trend

Which audiences are carrying you, and which quietly drain spend.

08

Funnel conversion

  • Impressions → Clicks → Leads
  • Booked calls → Shows → Closes
  • Volume + rate per step
  • Biggest changed step
  • Dollar impact

The exact step where your funnel leaks, and what fixing it is worth.

09

Gaps to your best

  • Every metric vs your good window
  • Visual gap bars
  • Current vs target
  • Open questions per metric
Now-to-target gap bars for the metrics with the most room to improve

Exactly how far today's account sits from its own best self.

Then we cut through all of it
180+metrics checked
12dashboards
3fixes that move revenue
1
Highest impact
2
Next
3
Then this

A senior strategist hands you the three that actually move revenue, ranked, with what each one is worth, on a recorded walkthrough you watch on your own time.

Go deeper with your sales data.

The 9 dashboards read your ad account top to bottom. Share your backend sales numbers and we connect every dollar of spend to real revenue, taking you to all 12 dashboards.

10

Sales scorecard

  • Revenue
  • Sales
  • CAC
  • Profit
  • Email / calls

Your real backend numbers, in the same shape as your ad metrics.

11

Backend correlation

  • Every media metric vs every backend metric
  • Ranked correlation
  • The lever, highlighted
  • Lead-lag early-warning timing

The one media metric that actually moves your revenue.

12

Custom conversion deep-dive

  • Spend + count + cost-per overlaid
  • Normalized indices
  • Volume-context check

A single make-or-break event, triple-checked before you act on it.

Exactly what happens, start to finish.

1
10 minutes

Complete the typeform

It is on the purchase page and emailed to you. Your brand, your site, and what feels off.

2
5 minutes

Grant read-only access

We email instructions to add us to your Meta ad account in Business Manager. Read-only. We never touch your campaigns.

3
3 day turnaround

We run the audit

We plug your account into the audit system and review every layer of the data by hand. Not an automated report.

4
Recorded walkthrough

We walk you through it

You get a recorded video walkthrough where we explain the findings and the exact fixes to make first. Watch it on your own time, no meeting required.

Trusted by performance brands
Uber ISSA butterLondon AriZona Team Johnson Brands
The offer

The full audit, on your account.

$49.99 one time
No strings attached. If you go on to work with us, the $49.99 is credited back to you in full.
  • Up to 12 dashboards on your account, 180+ metrics, as visual dashboards with written summaries
  • The highest-impact fixes, ranked, plus a recorded video walkthrough
  • 3 day turnaround. Read-only access, we never touch your campaigns.
Get my audit · $49.99
Secure checkout through Stripe. Questions first? Email us.

The things people ask first.

What access do you need? +

Read-only access to your Meta ad account through Business Manager, which is one click to approve. We send the instructions by email. We never need write access and we never touch your live campaigns.

How do you deliver the findings? +

As a recorded video walkthrough you can watch on your own time, no meeting required. We walk through what we found and the exact fixes to make first.

What if my backend data is messy or missing? +

The account-level audit runs on Meta data alone, so you get it either way. If you can share backend numbers (bookings, revenue, true ROAS), the campaigns-that-sell and scorecard views get a lot sharper. Optional, not required.

How long does it take? +

A 3 day turnaround from the moment we have access. Most accounts get back on track within 30 days of acting on the findings, some take closer to 90.

Will you sign an NDA? +

Happy to. Send yours, or we will send a mutual one before you grant access.

Stop guessing. Know exactly what to fix to grow revenue this month.

Your account, audited the way we audit our own clients'. The top three fixes with a 3 day turnaround.

Get my audit · $49.99