:root {
  color-scheme: light;
  --cream: #f4ecd8;
  --cream-light: #faf4e3;
  --green: #2c3a30;
  --green-deep: #243029;
  --yellow: #d4f25b;
  --lavender: #dadbf0;
  --peach: #f4dcd2;
  --ink: #2c3a30;
  --muted: #6b7268;
  --line: rgba(44,58,48,0.15);
  --serif: 'Cormorant Garamond', 'Playfair Display', Georgia, 'Times New Roman', serif;
  --sans: -apple-system, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, sans-serif;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
body {
  font-family: var(--sans);
  color: var(--ink);
  background: var(--cream);
  line-height: 1.55;
  font-size: 18px;
  -webkit-font-smoothing: antialiased;
}
.wrap { max-width: 1180px; margin: 0 auto; padding: 0 32px; }
.serif { font-family: var(--serif); font-weight: 500; letter-spacing: -0.01em; }
.italic { font-style: italic; }

nav.top { padding: 22px 32px; display: flex; justify-content: space-between; align-items: center; background: var(--cream); border-bottom: 1px solid var(--line); }
.logo { font-family: var(--serif); font-size: 18px; letter-spacing: 0.08em; text-transform: uppercase; padding: 8px 14px; border: 1px solid var(--ink); border-radius: 2px; }
.nav-links { display: flex; gap: 32px; align-items: center; font-size: 15px; letter-spacing: 0.06em; text-transform: uppercase; }
.nav-links a { color: var(--ink); text-decoration: none; }
.nav-cta { background: var(--green); color: var(--cream); padding: 10px 22px; border-radius: 999px; font-size: 14px; letter-spacing: 0.06em; }

.hero { padding: 90px 0 70px; }
.hero-grid { display: grid; grid-template-columns: 1fr 1.1fr; gap: 64px; align-items: center; }
.hero-headline { font-family: var(--serif); font-size: 95px; line-height: 0.98; letter-spacing: -0.02em; font-weight: 500; margin-bottom: 18px; }
.hero-headline .highlight { background: linear-gradient(transparent 55%, var(--yellow) 55%); padding: 0 4px; }
.hero-sub { font-family: var(--serif); font-style: italic; font-size: 35px; line-height: 1.1; color: var(--green); margin-bottom: 28px; font-weight: 500; }
.hero .kicker { font-family: var(--serif); font-style: italic; font-size: 23px; background: var(--yellow); display: inline-block; padding: 4px 14px; margin-bottom: 24px; }
.hero p.lead { font-size: 20px; max-width: 520px; margin-bottom: 32px; }
.btn-primary { display: inline-block; background: var(--lavender); color: var(--ink); border: 1.5px solid var(--ink); padding: 16px 32px; border-radius: 999px; font-weight: 600; text-decoration: none; font-size: 15px; letter-spacing: 0.08em; text-transform: uppercase; }
.btn-primary:hover { background: var(--yellow); }
.audience-note { font-size: 16px; color: var(--ink); margin-top: 18px; font-style: italic; opacity: 0.85; }
.placeholder-photo { background: linear-gradient(135deg, #d4c9a8, #c6b89a); aspect-ratio: 4/5; border-radius: 4px; display: flex; align-items: center; justify-content: center; color: var(--green); font-family: var(--serif); font-size: 20px; font-style: italic; border: 1px dashed var(--green); }
.photo-img { aspect-ratio: 4/5; width: 100%; border-radius: 4px; object-fit: cover; display: block; }

.logo-bar { background: var(--green); color: var(--cream); padding: 28px 0; }
.logo-bar-inner { display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; }
.logo-bar-label { font-family: var(--serif); font-style: italic; font-size: 18px; opacity: 0.85; }
.fake-logo { font-family: var(--serif); font-size: 24px; letter-spacing: 0.04em; opacity: 0.9; font-style: italic; }

.problem { padding: 100px 0; background: var(--green); color: var(--cream); }
.problem-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 64px; align-items: center; }
.problem h2 { font-family: var(--serif); font-size: 70px; line-height: 1; margin-bottom: 24px; font-weight: 500; }
.problem h2 em { color: var(--yellow); font-style: italic; }
.problem p.lead { font-size: 19px; opacity: 0.85; margin-bottom: 32px; max-width: 460px; }
.problem-list { list-style: none; }
.problem-list li { padding: 14px 0; border-bottom: 1px solid rgba(244,236,216,0.15); display: flex; gap: 14px; align-items: flex-start; font-size: 18px; }
.problem-list li::before { content: "\2715"; color: var(--yellow); font-weight: 600; flex-shrink: 0; }

.bridge { padding: 100px 0; background: var(--cream-light); }
.bridge .inner { max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 64px; align-items: start; }
.bridge .stamp { display: inline-block; font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 8px 18px; transform: rotate(-3deg); margin-bottom: 28px; }
.bridge .left-col h2 { font-family: var(--serif); font-size: 57px; line-height: 1.05; font-weight: 500; margin-bottom: 32px; }
.bridge .left-col h2 em { font-style: italic; }
.bridge .left-col .opener { font-family: var(--serif); font-style: italic; font-size: 24px; line-height: 1.4; color: var(--green-deep); padding-left: 22px; border-left: 4px solid var(--yellow); margin-bottom: 24px; }
.bridge .left-col .partial-list { list-style: none; padding: 0; margin: 0 0 0 26px; }
.bridge .left-col .partial-list li { padding: 5px 0; font-family: var(--serif); font-style: italic; font-size: 19px; color: var(--ink); display: flex; align-items: center; gap: 8px; }
.bridge .left-col .partial-list li::before { content: "\2713"; color: var(--green); font-weight: 700; font-size: 14px; }
.bridge .right-col { background: var(--cream); border: 1.5px solid var(--green); border-radius: 14px; padding: 48px 44px; position: relative; box-shadow: 0 24px 60px rgba(44,58,48,0.08); }
.bridge .right-col::before { content: ""; position: absolute; top: -10px; left: 32px; right: 32px; height: 10px; background: var(--yellow); border-radius: 6px 6px 0 0; }
.bridge .right-col .right-eyebrow { display: inline-flex; align-items: center; gap: 6px; font-family: var(--sans); font-size: 12px; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--green); margin-bottom: 14px; }
.bridge .right-col .right-eyebrow::before { content: ""; width: 24px; height: 1.5px; background: var(--green); }
.bridge .right-col .right-head { font-family: var(--serif); font-size: 31px; line-height: 1.15; font-weight: 500; margin-bottom: 24px; }
.bridge .right-col .right-head em { font-style: italic; background: var(--yellow); padding: 0 6px; }
.bridge .right-col .core-items { list-style: none; padding: 0; }
.bridge .right-col .core-items li { display: grid; grid-template-columns: 56px 1fr; gap: 16px; padding: 18px 0; border-top: 1px solid rgba(44,58,48,0.12); align-items: start; }
.bridge .right-col .core-items li:first-child { border-top: 0; padding-top: 0; }
.bridge .right-col .core-items li:last-child { padding-bottom: 0; }
.bridge .right-col .core-items .ci-num { font-family: var(--serif); font-style: italic; font-size: 40px; line-height: 0.9; color: var(--green); }
.bridge .right-col .core-items .ci-text { font-size: 18px; line-height: 1.6; color: var(--ink); padding-top: 6px; }
.bridge .right-col .core-items .ci-text em { font-style: italic; font-weight: 500; }

/* Foundation section (5-stage flow) */
.foundation { padding: 100px 0; background: var(--cream); border-top: 1px solid var(--line); }
.foundation .inner { max-width: 1100px; margin: 0 auto; text-align: center; }
.foundation .stamp { display: inline-block; font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 8px 18px; transform: rotate(-3deg); margin-bottom: 28px; }
.foundation h2 { font-family: var(--serif); font-size: 53px; line-height: 1.04; font-weight: 500; margin-bottom: 18px; letter-spacing: -0.005em; max-width: 920px; margin-left: auto; margin-right: auto; }
.foundation h2 em { font-style: italic; }
.foundation .foundation-intro { font-size: 16.5px; max-width: 720px; margin: 0 auto 48px; line-height: 1.6; color: var(--ink); }
.foundation-flow { display: grid; grid-template-columns: 1fr 30px 1fr 30px 1fr 30px 1fr 30px 1fr; gap: 0 6px; align-items: stretch; max-width: 1100px; margin: 0 auto; }
.found-step { background: var(--cream-light); border: 1.5px solid var(--yellow); border-radius: 10px; padding: 22px 16px 24px; display: flex; flex-direction: column; align-items: center; text-align: center; position: relative; }
.found-step .step-num { font-family: var(--serif); font-style: italic; font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--green); opacity: 0.55; margin-bottom: 14px; }
.found-step .step-icon { width: 48px; height: 48px; margin-bottom: 16px; color: var(--green); display: flex; align-items: center; justify-content: center; }
.found-step .step-icon svg { width: 100%; height: 100%; }
.found-step h4 { font-family: var(--serif); font-size: 19px; line-height: 1.25; font-weight: 500; color: var(--green-deep); }
.found-step h4 em { font-style: italic; }
.found-arrow { display: flex; align-items: center; justify-content: center; color: var(--green); opacity: 0.45; }
.found-arrow svg { width: 24px; height: 24px; }

.services { padding: 100px 0; background: var(--cream); }
.section-label { font-family: var(--serif); font-style: italic; font-size: 15px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.section-title { font-family: var(--serif); font-size: 70px; line-height: 1; font-weight: 500; margin-bottom: 20px; }
.section-title em { font-style: italic; }
.section-intro { font-size: 19px; max-width: 680px; margin-bottom: 56px; }
.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.service-card { background: var(--cream-light); border: 1px solid var(--line); border-radius: 6px; padding: 36px; display: flex; flex-direction: column; }
.service-card .tag { font-family: var(--serif); font-style: italic; font-size: 14px; color: var(--muted); margin-bottom: 12px; letter-spacing: 0.05em; }
.service-card h3 { font-family: var(--serif); font-size: 40px; line-height: 1.05; margin-bottom: 14px; font-weight: 500; }
.service-card h3 em { font-style: italic; }
.service-card p { font-size: 16px; margin-bottom: 18px; }
.service-card ul { list-style: none; margin-bottom: 24px; font-size: 15px; }
.service-card ul li { padding: 4px 0; }
.service-card ul li::before { content: "\2192  "; color: var(--green); }
.service-card .more { margin-top: auto; font-size: 14px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--green); text-decoration: none; border-bottom: 1.5px solid var(--green); padding-bottom: 2px; align-self: flex-start; font-weight: 600; }
.service-card.meta { border-top: 6px solid var(--yellow); }
.service-card.google { border-top: 6px solid var(--lavender); }
.service-card.creative { border-top: 6px solid var(--peach); }

.method { padding: 100px 0; background: var(--green); color: var(--cream); }
.method .section-label { color: rgba(244,236,216,0.7); }
.method .section-title { color: var(--cream); }
.method-grid { display: flex; flex-direction: column; }
.lever-row { display: grid; grid-template-columns: 1.05fr 1fr; gap: 56px; align-items: center; padding: 40px 0; border-top: 1px solid rgba(244,236,216,0.18); }
.lever-row:first-child { border-top: 0; padding-top: 16px; }
.lever-row:last-child { border-bottom: 1px solid rgba(244,236,216,0.18); padding-bottom: 16px; }
.lever { display: grid; grid-template-columns: 60px 1fr; gap: 24px; }
.lever .num { font-family: var(--serif); font-size: 53px; line-height: 1; color: var(--yellow); font-style: italic; }
.lever h4 { font-family: var(--serif); font-size: 29px; margin-bottom: 10px; font-weight: 500; }
.lever p { font-size: 16px; opacity: 0.85; line-height: 1.6; margin-bottom: 10px; }
.lever .ex { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 10px; }
.lever .ex span { background: rgba(244,236,216,0.1); border: 1px solid rgba(244,236,216,0.2); color: var(--cream); padding: 4px 10px; border-radius: 999px; font-size: 13px; font-style: italic; font-family: var(--serif); letter-spacing: 0.02em; }

/* Lever visual base */
.lever-visual { background: rgba(244,236,216,0.04); border: 1px solid rgba(244,236,216,0.15); border-radius: 12px; padding: 28px 24px; display: flex; flex-direction: column; align-items: center; justify-content: center; min-height: 280px; }
.lever-visual .visual-caption { font-family: var(--serif); font-style: italic; font-size: 14px; color: rgba(244,236,216,0.6); text-align: center; margin-top: 16px; max-width: 320px; line-height: 1.45; }

/* Visual 1 — Three phones playing videos + three phones showing Google surfaces */
.creative-multi { display: flex; flex-direction: column; gap: 16px; align-items: center; }
.creative-row { display: flex; gap: 14px; justify-content: center; align-items: center; }
.phone-frame { aspect-ratio: 9/16; width: 110px; background: #0d0d0d; border-radius: 16px; padding: 4px; box-shadow: 0 8px 24px rgba(0,0,0,0.4); position: relative; overflow: hidden; flex-shrink: 0; }
.phone-screen { position: absolute; inset: 4px; border-radius: 13px; overflow: hidden; background: #1a1a1a; display: flex; flex-direction: column; }
.phone-screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }

/* Google Search / Shopping SERP mockup */
.phone-screen.is-serp { background: #fff; color: #202124; }
.is-serp .serp-h { padding: 5px 6px 4px; display: flex; flex-direction: column; gap: 4px; flex-shrink: 0; border-bottom: 1px solid #f1f3f4; }
.is-serp .serp-url { background: #f1f3f4; border-radius: 6px; padding: 2px 4px; font-family: 'Arial', sans-serif; font-size: 7px; color: #5f6368; text-align: center; }
.is-serp .serp-glogo { font-family: 'Arial', sans-serif; font-size: 12px; font-weight: 700; letter-spacing: -0.02em; text-align: center; margin: 1px auto 2px; line-height: 1; }
.is-serp .serp-glogo .b1 { color: #4285F4; } .is-serp .serp-glogo .r { color: #EA4335; } .is-serp .serp-glogo .y { color: #FBBC05; }
.is-serp .serp-glogo .b2 { color: #4285F4; } .is-serp .serp-glogo .g { color: #34A853; } .is-serp .serp-glogo .r2 { color: #EA4335; }
.is-serp .serp-bar { background: #fff; border: 1px solid #dfe1e5; border-radius: 999px; padding: 3px 6px; font-family: Arial, sans-serif; font-size: 6.5px; color: #202124; display: flex; align-items: center; gap: 4px; }
.is-serp .serp-bar .q { flex: 1; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.is-serp .serp-body { flex: 1; padding: 5px 6px 0; overflow: hidden; }
.is-serp .serp-spons { font-family: Arial, sans-serif; font-size: 7.5px; font-weight: 700; color: #202124; margin-bottom: 4px; }
.is-serp .serp-ad-src { display: flex; align-items: center; gap: 3px; margin-bottom: 2px; }
.is-serp .serp-fav { width: 9px; height: 9px; border-radius: 50%; background: var(--green); display: flex; align-items: center; justify-content: center; color: var(--yellow); font-family: var(--serif); font-style: italic; font-size: 5.5px; font-weight: 700; }
.is-serp .serp-brand { font-family: Arial, sans-serif; line-height: 1.2; }
.is-serp .serp-brand .nm { color: #202124; font-weight: 500; font-size: 6.5px; }
.is-serp .serp-brand .ur { color: #5f6368; font-size: 5.5px; }
.is-serp .serp-hl { font-family: Arial, sans-serif; font-size: 8.5px; color: #1a0dab; line-height: 1.2; margin-bottom: 2px; }
.is-serp .serp-sl { font-family: Arial, sans-serif; font-size: 8px; color: #202124; padding: 3px 0; border-top: 0.5px solid #f1f3f4; display: flex; justify-content: space-between; align-items: center; }
.is-serp .serp-sl::after { content: "\203A"; color: #5f6368; opacity: 0.7; font-size: 9px; }
.is-serp .serp-body-img { display: block; width: 100%; height: auto; }

/* YouTube Shorts overlay (small) */
.phone-screen.is-yt { background: #000; position: absolute; inset: 4px; }
.is-yt video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.is-yt .yt-top { position: absolute; top: 0; left: 0; right: 0; display: flex; align-items: center; padding: 5px 7px; z-index: 3; background: linear-gradient(to bottom, rgba(0,0,0,0.55), transparent); }
.is-yt .yt-shorts { display: flex; align-items: center; gap: 3px; font-family: var(--sans); font-size: 9px; font-weight: 700; color: #fff; }
.is-yt .yt-play { width: 10px; height: 10px; background: #fff; border-radius: 2px; display: flex; align-items: center; justify-content: center; }
.is-yt .yt-play::before { content: ""; width: 0; height: 0; border-left: 4.5px solid #FF0000; border-top: 2.5px solid transparent; border-bottom: 2.5px solid transparent; margin-left: 1.5px; }
.is-yt .yt-right { position: absolute; right: 4px; bottom: 50px; display: flex; flex-direction: column; gap: 8px; z-index: 3; }
.is-yt .yt-icon { width: 18px; height: 18px; background: rgba(0,0,0,0.35); border-radius: 50%; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 10px; }
.is-yt .yt-bot { position: absolute; left: 0; right: 0; bottom: 0; padding: 5px 7px 7px; background: linear-gradient(to top, rgba(0,0,0,0.7), transparent); z-index: 3; }
.is-yt .yt-handle { font-family: var(--sans); font-size: 7.5px; font-weight: 700; color: #fff; margin-bottom: 3px; display: flex; align-items: center; gap: 4px; }
.is-yt .yt-pill { background: rgba(255,255,255,0.18); border: 1px solid rgba(255,255,255,0.4); font-size: 7px; font-weight: 700; padding: 1px 3px; border-radius: 2px; letter-spacing: 0.05em; }
.is-yt .yt-cta { display: inline-flex; align-items: center; gap: 2px; background: #fff; color: #000; font-family: var(--sans); font-size: 8px; font-weight: 700; padding: 3px 7px; border-radius: 999px; }
.is-yt .yt-cta::after { content: "\203A"; font-size: 9px; line-height: 0; }
.carousel-slide { position: absolute; inset: 0; opacity: 0; animation: carousel-fade 25s linear infinite; }
.carousel-slide.slide-1 { background: linear-gradient(165deg, #2c5f5d 0%, #16302f 100%); animation-delay: 0s; }
.carousel-slide.slide-2 { background: linear-gradient(165deg, #c08c5d 0%, #6b4426 100%); animation-delay: 5s; }
.carousel-slide.slide-3 { background: linear-gradient(165deg, #5d3a8a 0%, #2d1b48 100%); animation-delay: 10s; }
.carousel-slide.slide-4 { background: linear-gradient(165deg, #d4a574 0%, #8a6a3f 100%); animation-delay: 15s; }
.carousel-slide.slide-5 { background: linear-gradient(165deg, #4a6b3e 0%, #243619 100%); animation-delay: 20s; }
.carousel-slide::before { content: attr(data-label); position: absolute; top: 14px; left: 14px; font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: #fff; background: rgba(0,0,0,0.5); padding: 4px 10px; border-radius: 999px; font-family: var(--sans); font-weight: 600; z-index: 2; }
.carousel-slide::after { content: ""; position: absolute; bottom: 18px; left: 14px; right: 14px; height: 10px; background: rgba(255,255,255,0.18); border-radius: 4px; z-index: 2; }
.carousel-slide:has(video)::after, .carousel-slide:has(img.ad-media)::after { display: none; }
.carousel-slide video, .carousel-slide img.ad-media { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; z-index: 1; }
@keyframes carousel-fade {
  0% { opacity: 1; }
  18% { opacity: 1; }
  22% { opacity: 0; }
  100% { opacity: 0; }
}
.carousel-dots { display: flex; gap: 8px; margin-top: 14px; }
.carousel-dots .dot { width: 7px; height: 7px; border-radius: 50%; background: rgba(244,236,216,0.2); animation: dot-pulse 25s linear infinite; }
.carousel-dots .dot:nth-child(1) { animation-delay: 0s; }
.carousel-dots .dot:nth-child(2) { animation-delay: 5s; }
.carousel-dots .dot:nth-child(3) { animation-delay: 10s; }
.carousel-dots .dot:nth-child(4) { animation-delay: 15s; }
.carousel-dots .dot:nth-child(5) { animation-delay: 20s; }
@keyframes dot-pulse {
  0%, 18% { background: var(--yellow); }
  22%, 100% { background: rgba(244,236,216,0.2); }
}

/* Visual 2 — Signal flow */
.signal-flow { display: flex; flex-direction: column; gap: 8px; width: 100%; max-width: 320px; }
.signal-card { background: rgba(244,236,216,0.06); border: 1px solid rgba(244,236,216,0.2); border-left-width: 4px; border-radius: 8px; padding: 14px 18px; display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.signal-card.signal-1 { border-left-color: rgba(212,242,91,0.35); }
.signal-card.signal-2 { border-left-color: rgba(212,242,91,0.65); }
.signal-card.signal-3 { border-left-color: var(--yellow); background: rgba(212,242,91,0.08); }
.signal-card .signal-label { font-family: var(--serif); font-style: italic; font-size: 21px; color: var(--cream); font-weight: 500; }
.signal-card .signal-sub { font-size: 11px; color: rgba(244,236,216,0.65); letter-spacing: 0.1em; text-transform: uppercase; font-family: var(--sans); font-weight: 600; }
.signal-arrow { font-size: 15px; color: rgba(244,236,216,0.45); text-align: center; line-height: 1; }

/* Visual 3 — Value formula */
.value-formula { display: flex; align-items: center; gap: 22px; padding: 16px 8px; color: var(--cream); font-family: var(--serif); max-width: 380px; }
.value-formula .vf-eq { font-size: 42px; font-style: italic; line-height: 1; flex-shrink: 0; }
.value-formula .vf-fraction { display: flex; flex-direction: column; align-items: center; gap: 8px; flex: 1; }
.value-formula .vf-num, .value-formula .vf-den { font-size: 21px; font-weight: 500; font-style: italic; text-align: center; padding: 0 6px; line-height: 1.3; }
.value-formula .vf-num { color: var(--yellow); }
.value-formula .vf-den { color: rgba(244,236,216,0.85); }
.value-formula .vf-bar { width: 100%; height: 2px; background: var(--cream); border-radius: 1px; }

/* Visual 4 — Customer flow */
.customer-flow { display: flex; flex-direction: column; gap: 4px; width: 100%; max-width: 340px; }
.flow-step { display: grid; grid-template-columns: 64px 1fr 70px; gap: 12px; align-items: center; padding: 11px 14px; background: rgba(244,236,216,0.06); border: 1px solid rgba(244,236,216,0.2); border-radius: 8px; }
.flow-step .step-num { font-family: var(--serif); font-style: italic; font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(244,236,216,0.55); font-weight: 600; }
.flow-step .step-name { font-family: var(--serif); font-size: 19px; color: var(--cream); font-style: italic; }
.flow-step .step-metric { font-family: var(--sans); font-size: 14px; color: var(--yellow); font-weight: 700; text-align: right; }
.flow-arrow { font-size: 12px; color: rgba(244,236,216,0.4); text-align: left; line-height: 1; padding-left: 30px; }

/* Visual 5 — Revenue dashboard */
.revenue-dash { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; width: 100%; max-width: 320px; }
.rev-tile { background: rgba(244,236,216,0.06); border: 1px solid rgba(244,236,216,0.22); border-radius: 10px; padding: 14px 16px; }
.rev-tile.primary { grid-column: 1 / -1; background: rgba(212,242,91,0.08); border-color: rgba(212,242,91,0.4); }
.rev-tile .tile-label { font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(244,236,216,0.65); font-family: var(--sans); font-weight: 700; margin-bottom: 6px; }
.rev-tile .tile-value { font-family: var(--serif); font-style: italic; font-size: 29px; color: var(--cream); line-height: 1; }
.rev-tile.primary .tile-value { font-size: 40px; color: var(--yellow); }
.rev-tile .tile-trend { font-size: 12px; color: rgba(212,242,91,0.85); margin-top: 6px; font-weight: 700; font-family: var(--sans); }

.pricing { padding: 100px 0; background: var(--cream-light); }
.pricing-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: stretch; margin-top: 40px; }
.price-card { background: var(--green); color: var(--cream); padding: 44px 38px; border-radius: 10px; position: relative; display: flex; flex-direction: column; }
.price-card.alt { background: var(--cream-light); color: var(--ink); border: 1px solid var(--line); }
.price-card .badge { position: absolute; top: -12px; left: 32px; background: var(--yellow); color: var(--green); padding: 6px 16px; border-radius: 999px; font-size: 12px; letter-spacing: 0.15em; text-transform: uppercase; font-weight: 700; }
.price-card.alt .badge { background: var(--peach); color: var(--green); }
.price-card h3 { font-family: var(--serif); font-size: 35px; line-height: 1.05; margin-bottom: 8px; font-weight: 500; }
.price-card h3 em { font-style: italic; }
.price-card .price { font-family: var(--serif); font-size: 48px; line-height: 1; margin: 18px 0 4px; font-style: italic; }
.price-card .price-note { font-size: 14px; opacity: 0.85; margin-bottom: 22px; line-height: 1.5; }
.price-card.alt .price-note { color: var(--muted); opacity: 1; }
.price-card ul { list-style: none; margin-bottom: 24px; flex: 1; }
.price-card ul li { padding: 7px 0; font-size: 15px; border-bottom: 1px solid rgba(244,236,216,0.15); display: flex; gap: 12px; }
.price-card.alt ul li { border-bottom-color: var(--line); }
.price-card ul li::before { content: "\2713"; color: var(--yellow); }
.price-card.alt ul li::before { color: var(--green); }
.price-card .btn-primary { background: var(--yellow); border-color: var(--yellow); color: var(--green); align-self: flex-start; }
.price-card.alt .btn-primary { background: var(--green); border-color: var(--green); color: var(--cream); }
.pricing-note { text-align: center; font-size: 15px; color: var(--muted); margin-top: 32px; font-style: italic; font-family: var(--serif); }
.pricing-note strong { font-style: normal; font-weight: 600; color: var(--ink); }

.anchor-quote { padding: 100px 0; background: var(--cream); text-align: center; }
.anchor-quote .mark { font-family: var(--serif); font-size: 88px; color: var(--yellow); line-height: 0.6; margin-bottom: 12px; }
.anchor-quote blockquote { font-family: var(--serif); font-size: 42px; line-height: 1.2; max-width: 880px; margin: 0 auto 32px; font-weight: 500; }
.anchor-quote blockquote em { font-style: italic; }
.anchor-quote .stats { display: flex; justify-content: center; gap: 48px; margin: 36px 0; flex-wrap: wrap; }
.anchor-quote .stat .num { font-family: var(--serif); font-size: 48px; color: var(--green); line-height: 1; font-style: italic; }
.anchor-quote .stat .lbl { font-size: 13px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-top: 6px; }
.attribution { display: flex; align-items: center; justify-content: center; gap: 14px; font-size: 15px; }
.attribution .avatar { width: 56px; height: 56px; border-radius: 50%; background: linear-gradient(135deg, #d4c9a8, #c6b89a); display: flex; align-items: center; justify-content: center; font-family: var(--serif); font-style: italic; font-size: 12px; color: var(--green); text-align: center; line-height: 1.1; overflow: hidden; }
.attribution .avatar img { width: 100%; height: 100%; object-fit: cover; display: block; }
.attribution strong { font-weight: 600; }
.attribution .role { color: var(--muted); }

.dashboards { padding: 100px 0; background: var(--lavender); }
.dashboards .section-title em { background: var(--yellow); padding: 0 8px; }
.dash-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
.dash-card { background: var(--cream-light); border-radius: 6px; overflow: hidden; border: 1px solid var(--line); }
.dash-preview { aspect-ratio: 4/3; background: var(--green); display: flex; align-items: center; justify-content: center; color: var(--yellow); font-family: var(--serif); font-style: italic; font-size: 15px; text-align: center; padding: 20px; }
.dash-preview img { width: 100%; height: 100%; object-fit: cover; object-position: top left; display: block; }
.dash-card .body { padding: 24px; }
.dash-card h4 { font-family: var(--serif); font-size: 24px; margin-bottom: 8px; font-weight: 500; }
.dash-card p { font-size: 15px; }

.final-cta { padding: 110px 0; background: var(--green); color: var(--cream); }
.final-grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 64px; align-items: center; }
.final-cta h2 { font-family: var(--serif); font-size: 70px; line-height: 1.05; margin-bottom: 24px; font-weight: 500; }
.final-cta h2 em { font-style: italic; color: var(--yellow); }
.final-cta p { font-size: 19px; opacity: 0.85; margin-bottom: 32px; max-width: 480px; }
.final-cta .btn-primary { background: var(--yellow); border-color: var(--yellow); color: var(--green); }

footer { background: var(--green-deep); color: var(--cream); padding: 60px 0 32px; }
.footer-grid { display: grid; grid-template-columns: 1fr 2fr; gap: 64px; margin-bottom: 48px; }
.footer-logo { font-family: var(--serif); font-size: 18px; letter-spacing: 0.08em; text-transform: uppercase; padding: 8px 14px; border: 1px solid var(--cream); border-radius: 2px; display: inline-block; margin-bottom: 14px; }
footer .tagline { font-size: 15px; opacity: 0.7; max-width: 280px; }
.footer-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.footer-cols h5 { font-size: 13px; letter-spacing: 0.15em; text-transform: uppercase; margin-bottom: 14px; opacity: 0.7; }
.footer-cols a { display: block; color: var(--cream); text-decoration: none; padding: 4px 0; font-size: 15px; opacity: 0.9; }
.footer-bottom { border-top: 1px solid rgba(244,236,216,0.15); padding-top: 24px; display: flex; justify-content: space-between; font-size: 13px; opacity: 0.6; }

.note { background: rgba(212,242,91,0.25); border-left: 3px solid var(--yellow); padding: 8px 12px; font-size: 13px; color: var(--green); font-style: italic; display: inline-block; margin: 4px 0; }

/* ============================================ */
/* HERO V7a: Photo backdrop + phone column right + dashboard top-left under pill */
/* ============================================ */
.hero-v7a .hero-grid { grid-template-columns: 0.85fr 1.15fr; gap: 48px; }
.hero-v7a .hero-right { min-height: 680px; position: relative; }
.hero-v7a .backdrop-photo { position: absolute; inset: 0; z-index: 0; border-radius: 8px; overflow: hidden; box-shadow: 0 16px 40px rgba(44, 58, 48, 0.18); }
.hero-v7a .backdrop-photo img { width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
.hero-v7a .backdrop-photo::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to bottom, rgba(244, 236, 216, 0) 50%, rgba(244, 236, 216, 0.2) 80%, rgba(244, 236, 216, 0.5) 100%); pointer-events: none; }
.hero-v7a .badge-pill-v7 { position: absolute; top: 16px; left: 16px; background: var(--green-deep); color: var(--yellow); font-family: var(--serif); font-style: italic; font-size: 14px; padding: 6px 14px; border-radius: 999px; transform: rotate(-3deg); box-shadow: 0 8px 18px rgba(44, 58, 48, 0.28); z-index: 4; white-space: nowrap; }
.hero-v7a .phones-col { position: absolute; right: 12px; top: 16px; bottom: 16px; display: flex; flex-direction: column; justify-content: space-between; z-index: 2; }
.hero-v7a .platform-card { width: 92px; display: flex; flex-direction: column; gap: 8px; }
.hero-v7a .platform-card .plat-label { display: inline-flex; align-items: center; gap: 6px; background: #fff; padding: 5px 10px; border-radius: 999px; box-shadow: 0 4px 12px rgba(44, 58, 48, 0.16); font-family: var(--sans); font-size: 12px; font-weight: 700; color: #1c1c1c; align-self: flex-start; }
.hero-v7a .platform-card .plat-label svg { width: 13px; height: 13px; }
.hero-v7a .platform-card .v7-phone { width: 100%; background: #0d0d0d; border-radius: 16px; padding: 4px; box-shadow: 0 12px 28px rgba(44, 58, 48, 0.28); position: relative; aspect-ratio: 9/16; overflow: hidden; }
.hero-v7a .platform-card .v7-screen { position: absolute; inset: 4px; border-radius: 12px; overflow: hidden; background: #fff; display: flex; flex-direction: column; }
.hero-v7a .v7-video { background: #000; }
.hero-v7a .v7-video video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.hero-v7a .v7-serp { color: #202124; }
.hero-v7a .v7-serp .serp-h { padding: 6px 6px 4px; display: flex; flex-direction: column; gap: 4px; flex-shrink: 0; border-bottom: 1px solid #f1f3f4; }
.hero-v7a .v7-serp .serp-url { background: #f1f3f4; border-radius: 6px; padding: 2px 4px; font-family: Arial, sans-serif; font-size: 6.5px; color: #5f6368; text-align: center; }
.hero-v7a .v7-serp .serp-glogo { font-family: Arial, sans-serif; font-size: 13px; font-weight: 700; letter-spacing: -0.02em; text-align: center; margin: 1px auto 2px; line-height: 1; }
.hero-v7a .v7-serp .serp-glogo .b1 { color: #4285F4; } .hero-v7a .v7-serp .serp-glogo .r { color: #EA4335; } .hero-v7a .v7-serp .serp-glogo .y { color: #FBBC05; }
.hero-v7a .v7-serp .serp-glogo .b2 { color: #4285F4; } .hero-v7a .v7-serp .serp-glogo .g { color: #34A853; } .hero-v7a .v7-serp .serp-glogo .r2 { color: #EA4335; }
.hero-v7a .v7-serp .serp-bar { background: #fff; border: 1px solid #dfe1e5; border-radius: 999px; padding: 3px 6px; font-family: Arial, sans-serif; font-size: 6.5px; color: #202124; display: flex; align-items: center; gap: 4px; }
.hero-v7a .v7-serp .serp-bar .q { flex: 1; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.hero-v7a .v7-serp .serp-body { flex: 1; padding: 5px 6px 0; overflow: hidden; }
.hero-v7a .v7-serp .serp-spons { font-family: Arial, sans-serif; font-size: 7.5px; font-weight: 700; color: #202124; margin-bottom: 4px; }
.hero-v7a .v7-serp .serp-ad-src { display: flex; align-items: center; gap: 3px; margin-bottom: 2px; }
.hero-v7a .v7-serp .serp-fav { width: 9px; height: 9px; border-radius: 50%; background: var(--green); display: flex; align-items: center; justify-content: center; color: var(--yellow); font-family: var(--serif); font-style: italic; font-size: 5.5px; font-weight: 700; }
.hero-v7a .v7-serp .serp-brand { font-family: Arial, sans-serif; line-height: 1.2; }
.hero-v7a .v7-serp .serp-brand .nm { color: #202124; font-weight: 500; font-size: 6.5px; }
.hero-v7a .v7-serp .serp-brand .ur { color: #5f6368; font-size: 5.5px; }
.hero-v7a .v7-serp .serp-hl { font-family: Arial, sans-serif; font-size: 8.5px; color: #1a0dab; line-height: 1.2; margin-bottom: 2px; }
.hero-v7a .v7-yt { background: #000; position: absolute; inset: 4px; }
.hero-v7a .v7-yt video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.hero-v7a .v7-yt .yt-top { position: absolute; top: 0; left: 0; right: 0; display: flex; align-items: center; padding: 5px 7px; z-index: 3; background: linear-gradient(to bottom, rgba(0,0,0,0.55), transparent); }
.hero-v7a .v7-yt .yt-shorts { display: flex; align-items: center; gap: 3px; font-family: var(--sans); font-size: 9px; font-weight: 700; color: #fff; }
.hero-v7a .v7-yt .yt-play { width: 10px; height: 10px; background: #fff; border-radius: 2px; display: flex; align-items: center; justify-content: center; }
.hero-v7a .v7-yt .yt-play::before { content: ""; width: 0; height: 0; border-left: 4.5px solid #FF0000; border-top: 2.5px solid transparent; border-bottom: 2.5px solid transparent; margin-left: 1.5px; }
.hero-v7a .v7-yt .yt-bot { position: absolute; left: 0; right: 0; bottom: 0; padding: 5px 7px 7px; background: linear-gradient(to top, rgba(0,0,0,0.7), transparent); z-index: 3; }
.hero-v7a .v7-yt .yt-handle { font-family: var(--sans); font-size: 7.5px; font-weight: 700; color: #fff; display: flex; align-items: center; gap: 4px; }
.hero-v7a .v7-yt .yt-pill { background: rgba(255,255,255,0.18); border: 1px solid rgba(255,255,255,0.4); font-size: 7px; font-weight: 700; padding: 1px 3px; border-radius: 2px; letter-spacing: 0.05em; }
.hero-v7a .laptop-side { position: absolute; top: 60px; left: 16px; width: 240px; z-index: 3; transform: rotate(-2deg); }
.hero-v7a .v7-laptop-screen { background: #0d0d0d; padding: 8px; border-radius: 9px 9px 3px 3px; position: relative; box-shadow: 0 16px 32px rgba(44, 58, 48, 0.28); }
.hero-v7a .v7-laptop-cam { position: absolute; top: 3px; left: 50%; transform: translateX(-50%); width: 4px; height: 4px; background: #2a2a2a; border-radius: 50%; }
.hero-v7a .v7-laptop-screen img { display: block; width: 100%; aspect-ratio: 16/10; object-fit: cover; object-position: top center; border-radius: 3px; background: #1a1a1a; }
.hero-v7a .v7-laptop-base { position: relative; margin: 0 -2.5%; height: 9px; background: linear-gradient(to bottom, #2a2a2a 0%, #0d0d0d 55%, #1a1a1a 100%); border-radius: 0 0 12px 12px; box-shadow: 0 6px 12px rgba(44, 58, 48, 0.18); }
.hero-v7a .v7-laptop-base::before { content: ""; position: absolute; top: 0; left: 50%; transform: translateX(-50%); width: 56px; height: 3px; background: #0d0d0d; border-radius: 0 0 6px 6px; }

@media (max-width: 960px) {
  .hero-grid, .problem-grid, .pricing-grid, .final-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-v7a .hero-grid { grid-template-columns: 1fr; }
  .hero-v7a .platform-card { width: 72px; }
  .hero-v7a .laptop-side { width: 200px; top: 50px; }
  .lever-row { grid-template-columns: 1fr; gap: 28px; padding: 28px 0; }
  /* Tighten the gap between the lever number (1-5) and its content on
     mobile. Default desktop layout reserves a 60px column + 24px gap,
     which on narrow screens looks like the text is floating in the
     middle of the row. Right-align the number and shrink the column. */
  .lever { grid-template-columns: 32px 1fr; gap: 14px; }
  .lever .num { text-align: right; font-size: 40px; }
  .value-formula .vf-eq { font-size: 33px; }
  .phone-frame { width: 110px; border-radius: 16px; padding: 4px; }
  .phone-screen { inset: 4px; border-radius: 13px; }
  .creative-row { gap: 10px; }
  .service-grid, .dash-grid, .footer-grid, .footer-cols { grid-template-columns: 1fr; }
  .hero-headline { font-size: 62px; }
  .hero-sub { font-size: 26px; }
  .problem h2, .final-cta h2 { font-size: 48px; }
  .section-title, .bridge h2 { font-size: 44px; }
  .anchor-quote blockquote { font-size: 26px; }
  .bridge .inner { grid-template-columns: 1fr; gap: 40px; }
  .bridge .left-col h2 { font-size: 42px; }
  .bridge .right-col { padding: 36px 28px; }
  .foundation-flow { grid-template-columns: 1fr; gap: 12px; }
  .found-arrow { transform: rotate(90deg); }
  .foundation h2 { font-size: 35px; }
}

/* ---- True mobile-only refinements (per 2026-05-23 review) ---- */
@media (max-width: 600px) {
  /* Hide the second portrait (above "Ads not working?") on phones — it's
     redundant with the hero portrait and adds vertical chrome we don't need. */
  .problem .photo-img { display: none; }
  .problem-grid { gap: 0; }

  /* Shrink the example phones in Lever 01 (Ad Creative) so the 3x2 grid
     fits comfortably without dominating the section. */
  .creative-multi .phone-frame { width: 78px; padding: 3px; border-radius: 12px; }
  .creative-multi .phone-screen { inset: 3px; border-radius: 10px; }
  .creative-multi .creative-row { gap: 8px; }
  .lever-visual { padding: 18px 12px; min-height: 0; }

  /* Audience note bumped up for mobile readability. */
  .audience-note { font-size: 18px; }

  /* Brand logo bar: stack the label, center-wrap the 5 brand names. */
  .logo-bar { padding: 24px 0; }
  .logo-bar-inner { gap: 12px 20px; justify-content: center; }
  .logo-bar-label { width: 100%; text-align: center; font-size: 14px; opacity: 0.65; margin-bottom: 4px; }
  .fake-logo { font-size: 19px; }
}