:root {
  color-scheme: light;
  --cream: #f4ecd8;
  --cream-light: #faf4e3;
  --cream-card: #fbf5e3;
  --green: #2c3a30;
  --green-deep: #243029;
  --yellow: #d4f25b;
  --yellow-soft: rgba(212, 242, 91, 0.45);
  --yellow-band: rgba(212, 242, 91, 0.22);
  /* Google v2 palette swap: lavender vars drive a lime-green + darker-beige scheme. Variable names kept to avoid HTML churn. */
  --lavender: #d4f25b;            /* lime green for highlights / button bg */
  --lavender-band: rgba(244, 220, 210, 0.55); /* warm beige tint for section bgs and em backgrounds */
  --lavender-deep: #e8b8a8;       /* darker beige for borders, dots, deeper accents */
  --peach: #f4dcd2;
  --peach-band: rgba(244, 220, 210, 0.55);
  --peach-deep: #e8b8a8;
  --ink: #2c3a30;
  --muted: #6b7268;
  --rule: rgba(44, 58, 48, 0.15);
  --serif: 'Cormorant Garamond', 'Playfair Display', Georgia, 'Times New Roman', serif;
  --sans: -apple-system, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, sans-serif;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
body { font-family: var(--sans); color: var(--ink); background: var(--cream); line-height: 1.55; font-size: 18px; -webkit-font-smoothing: antialiased; }
.wrap { max-width: 1180px; margin: 0 auto; padding: 0 32px; }
.serif { font-family: var(--serif); font-weight: 500; letter-spacing: -0.01em; }
.italic { font-style: italic; }

nav.top { padding: 22px 32px; display: flex; justify-content: space-between; align-items: center; background: var(--cream); border-bottom: 1px solid var(--rule); }
.logo { font-family: var(--serif); font-size: 18px; letter-spacing: 0.08em; text-transform: uppercase; padding: 8px 14px; border: 1px solid var(--ink); border-radius: 2px; color: var(--ink); text-decoration: none; }
.nav-links { display: flex; gap: 32px; align-items: center; font-size: 15px; letter-spacing: 0.06em; text-transform: uppercase; }
.nav-links a { color: var(--ink); text-decoration: none; }
.nav-cta { background: var(--green); color: var(--cream); padding: 10px 22px; border-radius: 999px; font-size: 14px; letter-spacing: 0.06em; }

/* Hero */
.hero { padding: 80px 0 70px; }
.hero-grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: 64px; align-items: center; }
.hero h1 { font-family: var(--serif); font-size: 70px; line-height: 1.02; letter-spacing: -0.02em; font-weight: 500; margin-bottom: 28px; }
.hero h1 em { font-style: italic; }
.hero h1 .highlight { background: linear-gradient(transparent 55%, var(--lavender) 55%); padding: 0 4px; }
.hero .kicker { font-family: var(--serif); font-style: italic; font-size: 15px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 7px 16px; display: inline-block; margin-bottom: 26px; transform: rotate(-2deg); }
.hero p.lead { font-size: 20px; max-width: 540px; margin-bottom: 32px; line-height: 1.55; }
.hero p.lead .way-to-win { font-family: var(--serif); font-style: italic; font-weight: 500; font-size: 23px; color: var(--green); display: inline-block; margin-right: 4px; }
.btn-primary { display: inline-block; background: var(--lavender); color: var(--ink); border: 1.5px solid var(--ink); padding: 16px 32px; border-radius: 999px; font-weight: 600; text-decoration: none; font-size: 15px; letter-spacing: 0.08em; text-transform: uppercase; }
.btn-primary:hover { background: var(--lavender-deep); color: var(--ink); }
.btn-lav { background: var(--lavender); border-color: var(--ink); color: var(--ink); }
.audience-note { font-size: 14px; color: var(--muted); margin-top: 18px; font-style: italic; }
.placeholder-photo { background: linear-gradient(135deg, #d4c9a8, #c6b89a); aspect-ratio: 4/5; border-radius: 4px; display: flex; align-items: center; justify-content: center; color: var(--green); font-family: var(--serif); font-size: 18px; font-style: italic; border: 1px dashed var(--green); text-align: center; padding: 20px; }
.photo-img { aspect-ratio: 4/5; width: 100%; border-radius: 4px; object-fit: cover; display: block; }

/* Hero composition: 4 ad-surface phones + arrows down to dashboard */
.hero-quad .hero-grid { grid-template-columns: 1fr 1.15fr; gap: 40px; }
.phone-frame {
  background: #0d0d0d;
  border-radius: 18px;
  padding: 5px;
  box-shadow: 0 12px 28px rgba(44, 58, 48, 0.22);
  position: relative;
  aspect-ratio: 9/16;
  overflow: hidden;
}
.phone-screen {
  position: absolute;
  inset: 5px;
  border-radius: 13px;
  overflow: hidden;
  background: #fff;
  display: flex;
  flex-direction: column;
}
/* SERP mockup */
.serp-screen { color: #202124; }
.serp-header {
  padding: 7px 7px 5px;
  display: flex; flex-direction: column; gap: 5px;
  flex-shrink: 0;
  border-bottom: 1px solid #f1f3f4;
}
.serp-url-bar { background: #f1f3f4; border-radius: 8px; padding: 3px 6px; font-family: 'Arial', sans-serif; font-size: 7.5px; color: #5f6368; text-align: center; }
.serp-google-logo { font-family: 'Arial', sans-serif; font-size: 15px; font-weight: 700; letter-spacing: -0.02em; line-height: 1; margin: 1px auto 3px; text-align: center; }
.serp-google-logo .b1 { color: #4285F4; } .serp-google-logo .r { color: #EA4335; } .serp-google-logo .y { color: #FBBC05; }
.serp-google-logo .b2 { color: #4285F4; } .serp-google-logo .g { color: #34A853; } .serp-google-logo .r2 { color: #EA4335; }
.serp-search-bar { background: #fff; border: 1px solid #dfe1e5; border-radius: 999px; padding: 4px 9px; font-family: 'Arial', sans-serif; font-size: 9px; color: #202124; display: flex; align-items: center; gap: 5px; }
.serp-search-bar .magnify { color: #5f6368; font-size: 10px; line-height: 0; }
.serp-search-bar .q { flex: 1; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.serp-search-bar .x { color: #5f6368; font-size: 10px; }
.serp-tabs { display: flex; gap: 8px; font-family: 'Arial', sans-serif; font-size: 7.5px; color: #5f6368; padding: 0 2px; }
.serp-tab { padding-bottom: 3px; position: relative; }
.serp-tab.active { color: #1a73e8; font-weight: 500; }
.serp-tab.active::after { content: ""; position: absolute; left: -2px; right: -2px; bottom: 0; height: 2px; background: #1a73e8; }
.serp-body { flex: 1; padding: 6px 7px 0; overflow: hidden; }
.serp-spons-header { font-family: 'Arial', sans-serif; font-size: 9.5px; font-weight: 700; color: #202124; margin-bottom: 6px; }
.serp-body-img { display: block; width: 100%; height: auto; }
.serp-ad-source { display: flex; align-items: center; gap: 4px; margin-bottom: 3px; }
.serp-ad-favicon { width: 12px; height: 12px; border-radius: 50%; background: linear-gradient(135deg, #e8d5c8, #d4c5b8); display: flex; align-items: center; justify-content: center; color: #2c3a30; font-family: 'Arial', sans-serif; font-size: 7px; font-weight: 700; }
.serp-ad-brand { font-family: 'Arial', sans-serif; line-height: 1.2; }
.serp-ad-brand .name { color: #202124; font-weight: 500; font-size: 9px; }
.serp-ad-brand .url { color: #5f6368; font-size: 6.5px; }
.serp-ad-headline { font-family: 'Arial', sans-serif; font-size: 12px; color: #1a0dab; line-height: 1.2; margin-bottom: 3px; font-weight: 400; }
.serp-ad-desc { font-family: 'Arial', sans-serif; font-size: 7.5px; color: #4d5156; line-height: 1.35; margin-bottom: 5px; }
.serp-sitelink { font-family: 'Arial', sans-serif; font-size: 8.5px; color: #202124; padding: 4px 0; border-top: 0.5px solid #f1f3f4; display: flex; justify-content: space-between; align-items: center; }
.serp-sitelink::after { content: "\203A"; color: #5f6368; opacity: 0.7; font-size: 11px; }
/* YouTube Shorts overlay */
.yt-screen { background: #000; color: #fff; position: absolute; inset: 0; }
.yt-screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.yt-top-bar { position: absolute; top: 0; left: 0; right: 0; display: flex; justify-content: space-between; align-items: center; padding: 7px 10px; z-index: 3; background: linear-gradient(to bottom, rgba(0,0,0,0.55), transparent); }
.yt-shorts-label { display: flex; align-items: center; gap: 4px; font-family: var(--sans); font-size: 11px; font-weight: 700; color: #fff; }
.yt-shorts-label .yt-play-icon { width: 13px; height: 13px; background: #fff; border-radius: 3px; display: flex; align-items: center; justify-content: center; }
.yt-shorts-label .yt-play-icon::before { content: ""; width: 0; height: 0; border-left: 5.5px solid #FF0000; border-top: 3px solid transparent; border-bottom: 3px solid transparent; margin-left: 2px; }
.yt-right-icons { position: absolute; right: 5px; bottom: 75px; display: flex; flex-direction: column; gap: 12px; z-index: 3; }
.yt-icon-circle { width: 22px; height: 22px; background: rgba(0,0,0,0.35); border-radius: 50%; display: flex; align-items: center; justify-content: center; color: #fff; font-size: 12px; }
.yt-bottom { position: absolute; left: 0; right: 0; bottom: 0; padding: 8px 10px 10px; background: linear-gradient(to top, rgba(0,0,0,0.7), transparent); z-index: 3; }
.yt-handle { font-family: var(--sans); font-size: 9.5px; font-weight: 700; color: #fff; margin-bottom: 4px; display: flex; align-items: center; gap: 5px; }
.yt-handle .yt-spons-pill { background: rgba(255,255,255,0.18); border: 1px solid rgba(255,255,255,0.4); font-size: 8px; font-weight: 700; padding: 1.5px 4px; border-radius: 2px; letter-spacing: 0.05em; }
.yt-cta-btn { display: inline-flex; align-items: center; gap: 3px; background: #fff; color: #000; font-family: var(--sans); font-size: 10px; font-weight: 700; padding: 5px 10px; border-radius: 999px; }
.yt-cta-btn::after { content: "\203A"; font-size: 11px; line-height: 0; }
/* Hero composition layout */
.hero-comp { position: relative; width: 100%; display: flex; flex-direction: column; align-items: center; gap: 4px; }
.hero-comp .phones-row { display: flex; justify-content: center; gap: 14px; width: 100%; padding-top: 26px; }
.hero-comp .phone-card { width: 130px; flex-shrink: 0; position: relative; }
.hero-comp .phone-card .phone-frame { width: 100%; height: auto; aspect-ratio: 9/16; }
.hero-comp .phone-chip { position: absolute; top: -20px; left: 50%; transform: translateX(-50%) rotate(-2deg); background: var(--green-deep); color: var(--yellow); font-family: var(--serif); font-style: italic; font-size: 13px; font-weight: 600; padding: 4px 12px; border-radius: 999px; white-space: nowrap; z-index: 5; box-shadow: 0 3px 8px rgba(0,0,0,0.18); letter-spacing: 0.04em; }
.hero-comp .phone-card:nth-child(2n) .phone-chip { transform: translateX(-50%) rotate(2deg); }
.hero-comp .arrows-row { display: flex; justify-content: center; gap: 14px; width: 100%; height: 28px; margin-top: 6px; }
.hero-comp .arrow-down { width: 130px; display: flex; justify-content: center; color: rgba(44, 58, 48, 0.45); }
.hero-comp .arrow-down svg { width: 22px; height: 28px; display: block; }
.hero-laptop-wrap { width: 100%; max-width: 460px; margin-top: 6px; }
.laptop-screen { background: #0d0d0d; padding: 12px; border-radius: 14px 14px 4px 4px; position: relative; box-shadow: 0 22px 44px rgba(44, 58, 48, 0.24); }
.laptop-camera { position: absolute; top: 4px; left: 50%; transform: translateX(-50%); width: 5px; height: 5px; background: #2a2a2a; border-radius: 50%; }
.laptop-screen img { display: block; width: 100%; aspect-ratio: 16/10; object-fit: cover; object-position: top center; border-radius: 4px; background: #1a1a1a; }
.laptop-base { position: relative; margin: 0 -2.5%; height: 12px; background: linear-gradient(to bottom, #2a2a2a 0%, #0d0d0d 55%, #1a1a1a 100%); border-radius: 0 0 14px 14px; box-shadow: 0 8px 18px rgba(44, 58, 48, 0.18); }
.laptop-base::before { content: ""; position: absolute; top: 0; left: 50%; transform: translateX(-50%); width: 80px; height: 4px; background: #0d0d0d; border-radius: 0 0 8px 8px; }
@media (max-width: 960px) {
  .hero-quad .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-comp .phone-card, .hero-comp .arrow-down { width: 75px; }
  .hero-comp .phones-row, .hero-comp .arrows-row { gap: 10px; }
}

.logo-bar { background: var(--green); color: var(--cream); padding: 28px 0; }
.logo-bar-inner { display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; }
.logo-bar-label { font-family: var(--serif); font-style: italic; font-size: 18px; opacity: 0.85; }
.fake-logo { font-family: var(--serif); font-size: 24px; letter-spacing: 0.04em; opacity: 0.9; font-style: italic; }

/* Problem */
.problem { padding: 110px 0; background: var(--lavender-band); color: var(--ink); }
.problem-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 72px; align-items: center; }
.problem .section-label { color: var(--green); font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.2em; text-transform: uppercase; margin-bottom: 14px; }
.problem h2 { font-family: var(--serif); font-size: 66px; line-height: 1.02; margin-bottom: 24px; font-weight: 500; letter-spacing: -0.01em; }
.problem h2 em { font-style: italic; background: linear-gradient(transparent 60%, var(--lavender-deep) 60%); padding: 0 6px; color: var(--ink); }
.problem p.lead { font-size: 20px; color: var(--ink); margin-bottom: 36px; max-width: 480px; line-height: 1.55; }
.problem-list { list-style: none; }
.problem-list li { padding: 18px 0 18px 32px; position: relative; border-bottom: 1px solid rgba(44, 58, 48, 0.18); font-size: 19px; line-height: 1.55; color: var(--ink); }
.problem-list li:first-child { border-top: 1px solid rgba(44, 58, 48, 0.18); }
.problem-list li::before { content: "\2715"; position: absolute; left: 0; top: 20px; color: var(--green); font-weight: 700; font-size: 18px; font-family: var(--serif); line-height: 1; }
.problem-list li em { font-style: italic; font-weight: 500; color: var(--ink); background: linear-gradient(transparent 65%, var(--lavender-deep) 65%); padding: 0 3px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }

/* Bridge */
.bridge { padding: 110px 0; background: var(--cream-light); }
.bridge .bridge-head { text-align: center; margin-bottom: 40px; }
.bridge h2 { font-family: var(--serif); font-size: 57px; line-height: 1.1; max-width: 880px; margin: 0 auto; font-weight: 500; }
.bridge h2 em { font-style: italic; }
.bridge h2 .underline { background: linear-gradient(transparent 60%, var(--lavender) 60%); padding: 0 4px; }
.bridge .bridge-body { max-width: 720px; margin: 0 auto; }
.bridge p.body { font-size: 19px; line-height: 1.7; color: var(--ink); margin-bottom: 22px; }
.bridge p.body:last-child { margin-bottom: 0; }
.bridge p.body em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--lavender-band) 65%); padding: 0 2px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.bridge p.body.climax { font-family: var(--serif); font-size: 26px; line-height: 1.35; font-weight: 500; padding: 22px 28px; border-left: 4px solid var(--lavender-deep); background: var(--cream); border-radius: 0 6px 6px 0; }
.bridge p.body.climax em { background: linear-gradient(transparent 60%, var(--lavender) 60%); padding: 0 4px; }
.bridge .stamp { display: inline-block; font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 8px 18px; margin-bottom: 28px; transform: rotate(-3deg); }

/* Foundation (new in v3, ported and adapted from Meta v3) */
.foundation { padding: 100px 0; background: var(--cream-light); border-top: 1px solid var(--rule); }
.foundation .section-label { font-family: var(--serif); font-style: italic; font-size: 15px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.foundation .section-title { font-family: var(--serif); font-size: 53px; line-height: 1.04; font-weight: 500; margin-bottom: 18px; letter-spacing: -0.005em; max-width: 920px; }
.foundation .section-title em { font-style: italic; }
.foundation .section-intro { font-size: 16.5px; max-width: 720px; margin-bottom: 48px; line-height: 1.55; }
.foundation-flow {
  display: grid;
  grid-template-columns: 1fr 30px 1.4fr 30px 1fr 30px 1fr 30px 1fr;
  gap: 0 6px;
  align-items: stretch;
  margin-bottom: 48px;
}
.found-step {
  background: var(--cream);
  border: 1.5px solid var(--lavender);
  border-radius: 10px;
  padding: 22px 16px 20px;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  position: relative;
}
.found-step .step-num {
  font-family: var(--serif); font-style: italic;
  font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--green); opacity: 0.55;
  margin-bottom: 12px;
}
.found-step .step-icon {
  width: 48px; height: 48px;
  margin-bottom: 14px;
  color: var(--green);
  display: flex; align-items: center; justify-content: center;
}
.found-step .step-icon svg { width: 100%; height: 100%; }
.found-step h4 {
  font-family: var(--serif);
  font-size: 18px;
  line-height: 1.25;
  font-weight: 500;
  margin-bottom: 0;
  color: var(--green-deep);
}
.found-step h4 em { font-style: italic; }
.found-step.found-step-wide {
  background: var(--cream-card);
  border-color: var(--lavender);
  border-width: 1.5px;
}
.found-step .step-sub {
  list-style: none; padding: 0;
  margin-top: 14px; padding-top: 12px;
  border-top: 1px solid rgba(44, 58, 48, 0.12);
  width: 100%;
  font-size: 14px;
  font-family: var(--serif); font-style: italic;
  color: var(--green-deep);
  text-align: left;
}
.found-step .step-sub li {
  display: flex; align-items: baseline; gap: 6px;
  padding: 4px 0;
}
.found-step .step-sub .sub-num { color: var(--green); opacity: 0.55; font-size: 12px; min-width: 18px; }
.found-arrow {
  display: flex; align-items: center; justify-content: center;
  color: var(--green); opacity: 0.45;
}
.found-arrow svg { width: 24px; height: 24px; }
.foundation-followup { max-width: 760px; }
.foundation-followup p {
  font-size: 19px; line-height: 1.7; margin-bottom: 16px; color: var(--ink);
}
.foundation-followup p:last-child { margin-bottom: 0; }
.foundation-followup p em {
  font-style: italic; font-weight: 500;
  background: linear-gradient(transparent 65%, var(--yellow-soft) 65%);
  padding: 0 3px;
}
.foundation-followup .inline-link {
  color: var(--green-deep);
  text-decoration: underline;
  text-decoration-color: var(--lavender);
  text-decoration-thickness: 3px;
  text-underline-offset: 4px;
  font-weight: 500;
}
.foundation-followup .inline-link:hover { text-decoration-color: var(--green); }

@media (max-width: 900px) {
  .foundation-flow { grid-template-columns: 1fr; gap: 12px; }
  .found-arrow { transform: rotate(90deg); }
  .foundation .section-title { font-size: 37px; }
}

/* Method */
.method { padding: 110px 0; background: var(--cream); }
.section-label { font-family: var(--serif); font-style: italic; font-size: 15px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.section-title { font-family: var(--serif); font-size: 62px; line-height: 1; font-weight: 500; margin-bottom: 20px; letter-spacing: -0.005em; }
.section-title em { font-style: italic; }
.section-title .underline { background: linear-gradient(transparent 60%, var(--lavender) 60%); padding: 0 6px; }
.section-intro { font-size: 19px; max-width: 640px; margin-bottom: 56px; }
.moves-list { display: flex; flex-direction: column; gap: 28px; }
.move { background: var(--cream-light); border: 1px solid var(--rule); border-radius: 10px; padding: 36px 40px; display: grid; grid-template-columns: 80px 1fr 280px; gap: 32px; align-items: center; }
.move-visual { background: var(--cream); border: 1px solid var(--rule); border-radius: 8px; padding: 10px; aspect-ratio: 1 / 0.74; display: flex; align-items: center; justify-content: center; }
.move-visual svg { width: 100%; height: 100%; }
.move .move-num { font-family: var(--serif); font-style: italic; font-size: 70px; line-height: 0.9; color: var(--green); }
.move .move-num::after { content: ""; display: block; width: 40px; height: 6px; background: var(--lavender-deep); margin-top: 10px; }
.move h3 { font-family: var(--serif); font-size: 33px; line-height: 1.1; font-weight: 500; margin-bottom: 12px; }
.move h3 em { font-style: italic; }
.move p { font-size: 18px; line-height: 1.6; margin-bottom: 16px; }
.move p em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--lavender-band) 65%); padding: 0 2px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.move p:last-child { margin-bottom: 0; }
.move .pull-stat { display: inline-block; background: var(--lavender-band); border-left: 3px solid var(--lavender-deep); padding: 10px 16px; margin-top: 6px; font-family: var(--serif); font-style: italic; font-size: 16px; color: var(--green-deep); border-radius: 0 4px 4px 0; }
.move .pull-stat strong { font-weight: 700; font-style: normal; }

/* Budget consolidation (new in v3) */
.budget-viz { padding: 100px 0; background: var(--cream-light); border-top: 1px solid var(--rule); }
.budget-viz .section-label { font-family: var(--serif); font-style: italic; font-size: 15px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.budget-viz .section-title { font-family: var(--serif); font-size: 48px; line-height: 1.04; font-weight: 500; margin-bottom: 16px; max-width: 820px; }
.budget-viz .section-title em { font-style: italic; }
.budget-viz .section-title em.hl { background: linear-gradient(transparent 60%, var(--lavender) 60%); padding: 0 6px; }
.budget-viz .section-intro { font-size: 16.5px; max-width: 720px; margin-bottom: 40px; line-height: 1.55; color: var(--ink); }
.budget-card { background: var(--cream); border: 1px solid var(--rule); border-radius: 12px; padding: 36px 40px 32px; }
.budget-card .budget-chart-title { font-family: var(--serif); font-size: 20px; font-weight: 500; color: var(--green-deep); margin-bottom: 4px; }
.budget-card .budget-chart-title em { font-style: italic; }
.budget-card .budget-chart-sub { font-size: 14px; color: var(--muted); margin-bottom: 22px; max-width: 720px; line-height: 1.5; }
.budget-stacks { display: grid; grid-template-columns: 1fr; gap: 12px; margin-bottom: 22px; }
.bar-row { display: flex; align-items: center; gap: 14px; }
.bar-row .bar-label { width: 132px; flex-shrink: 0; font-family: var(--serif); font-style: italic; font-size: 15px; color: var(--green-deep); line-height: 1.25; }
.bar-row .bar-label .lbl-small { display: block; font-size: 12px; color: var(--muted); letter-spacing: 0.08em; text-transform: uppercase; font-style: normal; font-family: var(--sans); margin-bottom: 2px; }
.bar-row .bar { flex: 1; display: flex; height: 38px; gap: 2px; }
.bar-row .bar .seg { display: flex; align-items: center; justify-content: center; font-family: var(--serif); font-style: italic; font-size: 14px; font-weight: 700; color: var(--cream); }
.bar-row.before .seg { background: #5a6862; }
.bar-row.before .seg.s2 { background: #6f7a74; }
.bar-row.before .seg.s3 { background: #828d86; }
.bar-row.before .seg.s4 { background: #94a098; }
.bar-row.before .seg.s5 { background: #a6b1aa; color: var(--ink); }
.bar-row.before .seg.s6 { background: #b8c2bc; color: var(--ink); font-size: 12px; }
.bar-row.before .seg.s7 { background: #c4cdc7; color: var(--ink); font-size: 11px; }
.bar-row.before .seg.s8 { background: #d0d7d2; color: var(--ink); font-size: 10px; font-style: italic; }
.bar-row.after .seg { background: var(--green); color: var(--lavender); }
.bar-row.after .seg.s2 { background: #4a5e51; color: var(--cream); }
.bar-row.after .seg.s3 { background: #708a7c; color: var(--cream); }
.bar-row.after .seg.s4 { background: #95ab9c; color: var(--ink); }
.bar-row.after .seg.s5 { background: var(--lavender-deep); color: var(--ink); font-size: 11px; font-style: italic; }
.bar-summary {
  font-family: var(--serif); font-style: italic; font-size: 14px;
  color: var(--muted);
  padding-left: 146px;
  margin-top: 4px;
}
.budget-divider {
  display: flex; align-items: center; gap: 10px;
  margin: 18px 0 18px 146px;
  position: relative;
}
.budget-divider::before { content: ""; flex: 1; height: 1px; background: rgba(44,58,48,0.12); }
.budget-divider::after { content: ""; flex: 1; height: 1px; background: rgba(44,58,48,0.12); }
.budget-divider .pill {
  background: var(--lavender);
  color: var(--green-deep);
  font-family: var(--sans); font-size: 12px; font-weight: 700;
  letter-spacing: 0.18em;
  padding: 7px 18px;
  border-radius: 999px;
  border: 1px solid var(--green-deep);
}
.budget-callout {
  margin-top: 32px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.budget-stat { padding: 22px 24px; border-right: 1px solid var(--rule); }
.budget-stat:last-child { border-right: 0; }
.budget-stat .num { font-family: var(--serif); font-style: italic; font-size: 35px; line-height: 1; color: var(--green); margin-bottom: 6px; }
.budget-stat .num .hl { background: var(--lavender); padding: 0 6px; }
.budget-stat .num .arrow { color: var(--green); font-style: normal; margin: 0 6px; opacity: 0.5; }
.budget-stat .lbl { font-size: 13px; color: var(--muted); line-height: 1.45; }
.budget-followup { font-size: 16.5px; line-height: 1.65; color: var(--ink); margin-top: 28px; max-width: 720px; }
.budget-followup em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--yellow-soft) 65%); padding: 0 3px; }

@media (max-width: 900px) {
  .bar-row .bar-label { width: 110px; }
  .bar-summary, .budget-divider { padding-left: 124px; margin-left: 124px; }
  .budget-callout { grid-template-columns: 1fr; }
  .budget-stat { border-right: 0; border-bottom: 1px solid var(--rule); }
  .budget-stat:last-child { border-bottom: 0; }
}

/* True mobile-only: stack the bar-row so the label sits above a full-width bar.
   Without this, the 132px fixed label crushes the bar and the segments lose
   alignment. Also kill the left-indents on summary/divider that hang off-screen
   once the label is moved on top. */
@media (max-width: 600px) {
  .budget-viz { padding: 60px 0; }
  .budget-viz .section-title { font-size: 35px; }
  .budget-card { padding: 24px 18px; }
  .bar-row { flex-direction: column; align-items: stretch; gap: 6px; }
  .bar-row .bar-label { width: 100%; }
  .bar-row .bar-label .lbl-small { margin-bottom: 0; }
  .bar-row .bar { width: 100%; height: 30px; }
  .bar-row .bar .seg { font-size: 12px; }
  /* Hide labels in the tiny tail segments so they don't crowd the bar. */
  .bar-row.before .seg.s5,
  .bar-row.before .seg.s6,
  .bar-row.before .seg.s7,
  .bar-row.before .seg.s8 { font-size: 0; }
  .bar-row.after .seg.s5 { font-size: 0; }
  .bar-summary { padding-left: 0; margin-top: 6px; }
  .budget-divider { margin: 14px 0; }

  /* Brand logo bar: stack label, center-wrap the 5 brand names. */
  .logo-bar { padding: 24px 0; }
  .logo-bar-inner { gap: 12px 20px; justify-content: center; }
  .logo-bar-label { width: 100%; text-align: center; font-size: 14px; opacity: 0.65; margin-bottom: 4px; }
  .fake-logo { font-size: 19px; }
}

/* Engagement */
.engagement { padding: 100px 0; background: var(--peach); }
.engagement .section-title em { font-style: italic; }
.engagement-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 40px; }
.cadence { background: var(--cream-light); border-radius: 8px; padding: 28px 24px; border-top: 5px solid var(--green); }
.cadence:nth-child(1) { border-top-color: var(--lavender-deep); }
.cadence:nth-child(2) { border-top-color: var(--green); }
.cadence:nth-child(3) { border-top-color: var(--yellow); }
.cadence:nth-child(4) { border-top-color: var(--peach); }
.cadence .cad-label { font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--green); font-weight: 600; margin-bottom: 8px; }
.cadence h4 { font-family: var(--serif); font-size: 24px; line-height: 1.15; font-weight: 500; margin-bottom: 12px; }
.cadence h4 em { font-style: italic; }
.cadence ul { list-style: none; font-size: 15px; line-height: 1.5; }
.cadence ul li { padding: 5px 0; padding-left: 16px; position: relative; }
.cadence ul li::before { content: "\2192"; color: var(--green); position: absolute; left: 0; }

/* Dashboards */
.dashboards { padding: 100px 0; background: var(--green); color: var(--cream); }
.dashboards .section-label { color: rgba(244,236,216,0.7); }
.dashboards .section-title { color: var(--cream); }
.dashboards .section-title em { background: var(--lavender); color: var(--green); padding: 0 8px; font-style: italic; }
.dashboards .section-intro { color: rgba(244,236,216,0.85); }
.dash-feature { display: grid; grid-template-columns: 1.1fr 1fr; gap: 56px; align-items: center; background: rgba(244,236,216,0.05); border: 1px solid rgba(244,236,216,0.18); border-radius: 10px; padding: 40px 44px; margin-top: 32px; }
.dash-feature h3 { font-family: var(--serif); font-size: 37px; line-height: 1.1; font-weight: 500; margin-bottom: 14px; color: var(--cream); }
.dash-feature h3 em { font-style: italic; color: var(--lavender); }
.dash-feature p { font-size: 18px; line-height: 1.6; margin-bottom: 18px; opacity: 0.9; }
.dash-feature ul { list-style: none; font-size: 15px; }
.dash-feature ul li { padding: 6px 0; padding-left: 22px; position: relative; }
.dash-feature ul li::before { content: "\2192"; color: var(--lavender); position: absolute; left: 0; }
.dash-mock { aspect-ratio: 4/3; background: rgba(244,236,216,0.08); border: 1px dashed rgba(244,236,216,0.4); border-radius: 6px; display: flex; align-items: center; justify-content: center; color: var(--lavender); font-family: var(--serif); font-style: italic; text-align: center; padding: 24px; font-size: 15px; overflow: hidden; }
.dash-mock img { width: 100%; height: 100%; object-fit: cover; object-position: top left; display: block; }

/* Case study excerpt */
.case-feature { padding: 100px 0; background: var(--cream-light); }
.case-feature-header { margin-bottom: 40px; }
.case-card { background: var(--cream); border: 1px solid var(--rule); border-radius: 12px; padding: 44px; box-shadow: 0 1px 0 rgba(44,58,48,0.04); }
.case-card .case-eyebrow { display: inline-block; font-family: var(--serif); font-style: italic; font-size: 13px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 6px 14px; margin-bottom: 18px; }
.case-card h3 { font-family: var(--serif); font-size: 42px; line-height: 1.1; font-weight: 500; margin-bottom: 24px; }
.case-card h3 em { font-style: italic; background: linear-gradient(transparent 60%, var(--lavender) 60%); padding: 0 4px; }
.case-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin: 24px 0 32px; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.case-stat { padding: 20px 24px; border-right: 1px solid var(--rule); }
.case-stat:last-child { border-right: 0; }
.case-stat .num { font-family: var(--serif); font-size: 40px; line-height: 1; font-style: italic; color: var(--green); margin-bottom: 8px; }
.case-stat .num .hl { background: var(--lavender); padding: 0 6px; }
.case-stat .lbl { font-size: 13px; color: var(--muted); line-height: 1.4; }
.case-card p { font-size: 18px; line-height: 1.65; margin-bottom: 20px; }
.case-card p em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--lavender-band) 65%); padding: 0 2px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.case-card .read-more { display: inline-block; font-size: 14px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--green); text-decoration: none; border-bottom: 1.5px solid var(--green); padding-bottom: 2px; margin-top: 10px; font-weight: 600; }

/* Pricing */
.pricing { padding: 100px 0; background: var(--cream); }
.pricing-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: stretch; margin-top: 40px; }
.price-card { background: var(--green); color: var(--cream); padding: 44px 38px; border-radius: 10px; position: relative; display: flex; flex-direction: column; }
.price-card.alt { background: var(--cream-light); color: var(--ink); border: 1px solid var(--rule); }
.price-card .badge { position: absolute; top: -12px; left: 32px; background: var(--lavender); color: var(--green); padding: 6px 16px; border-radius: 999px; font-size: 12px; letter-spacing: 0.15em; text-transform: uppercase; font-weight: 700; }
.price-card.alt .badge { background: var(--green); color: var(--cream); }
.price-card h3 { font-family: var(--serif); font-size: 35px; line-height: 1.05; margin-bottom: 8px; font-weight: 500; }
.price-card h3 em { font-style: italic; }
.price-card .price { font-family: var(--serif); font-size: 48px; line-height: 1; margin: 18px 0 4px; font-style: italic; }
.price-card .price-note { font-size: 14px; opacity: 0.85; margin-bottom: 22px; line-height: 1.5; }
.price-card.alt .price-note { color: var(--muted); opacity: 1; }
.price-card ul { list-style: none; margin-bottom: 24px; flex: 1; }
.price-card ul li { padding: 7px 0; font-size: 15px; border-bottom: 1px solid rgba(244,236,216,0.15); display: flex; gap: 12px; }
.price-card.alt ul li { border-bottom-color: var(--rule); }
.price-card ul li::before { content: "\2713"; color: var(--lavender); }
.price-card.alt ul li::before { color: var(--lavender-deep); }
.pricing-note { text-align: center; font-size: 15px; color: var(--muted); margin-top: 32px; font-style: italic; font-family: var(--serif); }
.pricing-note strong { font-style: normal; font-weight: 600; color: var(--ink); }
.pricing-side h3 { font-family: var(--serif); font-size: 33px; line-height: 1.1; margin-bottom: 16px; font-weight: 500; }
.pricing-side h3 em { font-style: italic; }
.pricing-side p { font-size: 18px; margin-bottom: 16px; line-height: 1.6; }
.retainer-line { border-top: 1px solid var(--rule); padding-top: 18px; margin-top: 18px; font-size: 15px; color: var(--muted); }
.retainer-line strong { color: var(--ink); font-weight: 600; }

/* Final CTA */
.final-cta { padding: 100px 0; background: var(--green); color: var(--cream); }
.final-grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 64px; align-items: center; }
.final-cta h2 { font-family: var(--serif); font-size: 62px; line-height: 1.05; margin-bottom: 24px; font-weight: 500; }
.final-cta h2 em { font-style: italic; color: var(--lavender); }
.final-cta p { font-size: 19px; opacity: 0.85; margin-bottom: 32px; max-width: 480px; }
.final-cta .btn-primary { background: var(--lavender); border-color: var(--lavender); color: var(--green); }

/* Footer */
footer { background: var(--green-deep); color: var(--cream); padding: 60px 0 32px; }
.footer-grid { display: grid; grid-template-columns: 1fr 2fr; gap: 64px; margin-bottom: 48px; }
.footer-logo { font-family: var(--serif); font-size: 18px; letter-spacing: 0.08em; text-transform: uppercase; padding: 8px 14px; border: 1px solid var(--cream); border-radius: 2px; display: inline-block; margin-bottom: 14px; }
footer .tagline { font-size: 15px; opacity: 0.7; max-width: 280px; }
.footer-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.footer-cols h5 { font-size: 13px; letter-spacing: 0.15em; text-transform: uppercase; margin-bottom: 14px; opacity: 0.7; }
.footer-cols a { display: block; color: var(--cream); text-decoration: none; padding: 4px 0; font-size: 15px; opacity: 0.9; }
.footer-bottom { border-top: 1px solid rgba(244,236,216,0.15); padding-top: 24px; display: flex; justify-content: space-between; font-size: 13px; opacity: 0.6; }

@media (max-width: 960px) {
  .hero-grid, .problem-grid, .pricing-grid, .final-grid, .dash-feature { grid-template-columns: 1fr; gap: 40px; }
  .engagement-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid, .footer-cols { grid-template-columns: 1fr; }
  .hero h1 { font-size: 57px; }
  .problem h2, .final-cta h2 { font-size: 44px; }
  .section-title, .bridge h2 { font-size: 40px; }
  .move { grid-template-columns: 1fr; gap: 12px; }
  .move .move-num { font-size: 62px; }
  .move-visual { max-width: 360px; }
  .case-stats { grid-template-columns: 1fr; }
  .case-stat { border-right: 0; border-bottom: 1px solid var(--rule); }
  .case-stat:last-child { border-bottom: 0; }
}
@media (max-width: 600px) { .engagement-grid { grid-template-columns: 1fr; } }