:root {
  color-scheme: light;
  --cream: #f4ecd8;
  --cream-light: #faf4e3;
  --cream-card: #fbf5e3;
  --green: #2c3a30;
  --green-deep: #243029;
  --yellow: #d4f25b;
  --yellow-soft: rgba(212, 242, 91, 0.45);
  --yellow-band: rgba(212, 242, 91, 0.22);
  --lavender: #dadbf0;
  --lavender-band: rgba(218, 219, 240, 0.45);
  --peach: #f4dcd2;
  --peach-band: rgba(244, 220, 210, 0.55);
  --peach-deep: #e8b8a8;
  --ink: #2c3a30;
  --muted: #6b7268;
  --rule: rgba(44, 58, 48, 0.15);
  --serif: 'Cormorant Garamond', 'Playfair Display', Georgia, 'Times New Roman', serif;
  --sans: -apple-system, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, sans-serif;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
body { font-family: var(--sans); color: var(--ink); background: var(--cream); line-height: 1.55; font-size: 18px; -webkit-font-smoothing: antialiased; }
.wrap { max-width: 1180px; margin: 0 auto; padding: 0 32px; }
.serif { font-family: var(--serif); font-weight: 500; letter-spacing: -0.01em; }
.italic { font-style: italic; }

/* Nav */
nav.top { padding: 22px 32px; display: flex; justify-content: space-between; align-items: center; background: var(--cream); border-bottom: 1px solid var(--rule); }
.logo { font-family: var(--serif); font-size: 18px; letter-spacing: 0.08em; text-transform: uppercase; padding: 8px 14px; border: 1px solid var(--ink); border-radius: 2px; color: var(--ink); text-decoration: none; }
.nav-links { display: flex; gap: 32px; align-items: center; font-size: 15px; letter-spacing: 0.06em; text-transform: uppercase; }
.nav-links a { color: var(--ink); text-decoration: none; }
.nav-cta { background: var(--green); color: var(--cream); padding: 10px 22px; border-radius: 999px; font-size: 14px; letter-spacing: 0.06em; }

/* Hero */
.hero { padding: 80px 0 70px; }
.hero-grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: 64px; align-items: center; }
.hero h1 { font-family: var(--serif); font-size: 66px; line-height: 1.04; letter-spacing: -0.02em; font-weight: 500; margin-bottom: 28px; }
.hero h1 em { font-style: italic; }
.hero h1 .highlight { background: linear-gradient(transparent 55%, var(--lavender) 55%); padding: 0 4px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.hero .kicker { font-family: var(--serif); font-style: italic; font-size: 15px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 7px 16px; display: inline-block; margin-bottom: 26px; transform: rotate(-2deg); }
.hero p.lead { font-size: 20px; max-width: 540px; margin-bottom: 32px; line-height: 1.55; }
.hero p.lead .way-to-win { font-family: var(--serif); font-style: italic; font-weight: 500; font-size: 23px; color: var(--green); display: inline-block; margin-right: 4px; }
.btn-primary { display: inline-block; background: var(--lavender); color: var(--ink); border: 1.5px solid var(--ink); padding: 16px 32px; border-radius: 999px; font-weight: 600; text-decoration: none; font-size: 15px; letter-spacing: 0.08em; text-transform: uppercase; }
.btn-primary:hover { background: var(--peach); }
.btn-peach { background: var(--peach); border-color: var(--peach); color: var(--green); }
.audience-note { font-size: 14px; color: var(--muted); margin-top: 18px; font-style: italic; }
.placeholder-photo { background: linear-gradient(135deg, #d4c9a8, #c6b89a); aspect-ratio: 4/5; border-radius: 4px; display: flex; align-items: center; justify-content: center; color: var(--green); font-family: var(--serif); font-size: 18px; font-style: italic; border: 1px dashed var(--green); text-align: center; padding: 20px; }
.photo-img, .photo-video { aspect-ratio: 4/5; width: 100%; border-radius: 4px; object-fit: cover; display: block; }
.photo-phone-wrap { aspect-ratio: 4/5; width: 100%; display: flex; align-items: center; justify-content: center; }
.photo-phone { height: 100%; aspect-ratio: 9/16; background: #0d0d0d; border-radius: 28px; padding: 7px; box-shadow: 0 18px 44px rgba(44,58,48,0.22); position: relative; overflow: hidden; }
.photo-phone-screen { position: absolute; inset: 7px; border-radius: 22px; overflow: hidden; background: #1a1a1a; }
.photo-phone-screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }

/* Hero: text on the left, three phones loosely tilted on the right (visible side-by-side, light overlap) */
.hero-trio .wrap { display: grid; grid-template-columns: 1fr 1.05fr; gap: 48px; align-items: start; }
.hero-trio .hero-text { max-width: 540px; padding-top: 12px; }
.hero-trio .hero-phones {
  display: flex;
  justify-content: center;
  align-items: flex-end;
  width: 100%;
  padding: 0 0 8px;
  overflow: visible;
}
.hero-trio .hero-phone-card {
  width: 205px;
  flex-shrink: 0;
  transition: transform 0.45s ease, box-shadow 0.45s ease;
}
.hero-trio .hero-phone-card .photo-phone {
  width: 100%;
  height: auto;
  aspect-ratio: 9/16;
}
.hero-trio .hero-phone-card:nth-child(1) {
  transform: rotate(-9deg);
  margin-right: -28px;
  z-index: 1;
}
.hero-trio .hero-phone-card:nth-child(2) {
  transform: rotate(0deg);
  margin-bottom: 14px;
  z-index: 3;
}
.hero-trio .hero-phone-card:nth-child(3) {
  transform: rotate(9deg);
  margin-left: -28px;
  z-index: 2;
}
@media (max-width: 800px) {
  .hero-trio .wrap { grid-template-columns: 1fr; gap: 40px; }
  .hero-trio .hero-phone-card { width: 150px; }
  .hero-trio .hero-phone-card:nth-child(1) { margin-right: -22px; }
  .hero-trio .hero-phone-card:nth-child(3) { margin-left: -22px; }
}
/* On true mobile widths the 3×150px phones (≈406px wide) overflow the
   viewport, which causes horizontal page scroll and makes every section
   below look shifted left with empty space on the right. Shrink the
   phones at narrow widths so they fit inside the wrap. */
@media (max-width: 480px) {
  .hero-trio .hero-phone-card { width: 108px; }
  .hero-trio .hero-phone-card:nth-child(1) { margin-right: -16px; }
  .hero-trio .hero-phone-card:nth-child(3) { margin-left: -16px; }
}

/* Logo bar */
.logo-bar { background: var(--green); color: var(--cream); padding: 28px 0; }
.logo-bar-inner { display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; }
.logo-bar-label { font-family: var(--serif); font-style: italic; font-size: 18px; opacity: 0.85; }
.fake-logo { font-family: var(--serif); font-size: 24px; letter-spacing: 0.04em; opacity: 0.9; font-style: italic; }

/* Problem */
.problem { padding: 100px 0; background: var(--peach-band); color: var(--ink); }
.problem-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 72px; align-items: center; }
.problem .section-label { color: var(--green); font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.2em; text-transform: uppercase; margin-bottom: 14px; }
.problem h2 { font-family: var(--serif); font-size: 57px; line-height: 1.08; margin-bottom: 24px; font-weight: 500; letter-spacing: -0.01em; }
.problem h2 em { font-style: italic; background: linear-gradient(transparent 60%, var(--peach-deep) 60%); padding: 0 6px; color: var(--ink); -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.problem p.lead { font-size: 20px; color: var(--ink); margin-bottom: 36px; max-width: 480px; line-height: 1.55; }
.problem-list { list-style: none; }
.problem-list li {
  padding: 16px 0 16px 32px;
  position: relative;
  border-bottom: 1px solid rgba(44, 58, 48, 0.18);
  font-size: 18px;
  line-height: 1.55;
  color: var(--ink);
}
.problem-list li:first-child { border-top: 1px solid rgba(44, 58, 48, 0.18); }
.problem-list li::before { content: "\2715"; position: absolute; left: 0; top: 18px; color: var(--green); font-weight: 700; font-size: 18px; font-family: var(--serif); line-height: 1; }
.problem-list li em {
  font-style: italic;
  font-weight: 500;
  color: var(--ink);
  background: linear-gradient(transparent 65%, var(--peach-deep) 65%);
  padding: 0 3px;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}

/* Bridge */
.bridge { padding: 100px 0 40px; background: var(--cream-light); }
.bridge .bridge-head { text-align: center; margin-bottom: 40px; }
.bridge h2 { font-family: var(--serif); font-size: 57px; line-height: 1.1; max-width: 880px; margin: 0 auto; font-weight: 500; }
.bridge h2 em { font-style: italic; }
.bridge h2 .underline { background: linear-gradient(transparent 60%, var(--lavender) 60%); padding: 0 4px; }
.bridge .bridge-body { max-width: 760px; margin: 0 auto; }
.bridge p.body { font-size: 19px; line-height: 1.7; color: var(--ink); margin-bottom: 22px; }
.bridge p.body:last-child { margin-bottom: 0; }
.bridge p.body em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--peach-band) 65%); padding: 0 2px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.bridge p.body.climax { font-family: var(--serif); font-size: 24px; line-height: 1.4; font-weight: 500; padding: 22px 28px; border-left: 4px solid var(--peach-deep); background: var(--cream); border-radius: 0 6px 6px 0; }
.bridge p.body.climax em { background: linear-gradient(transparent 60%, var(--peach) 60%); padding: 0 4px; }
.bridge .stamp { display: inline-block; font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 8px 18px; margin-bottom: 28px; transform: rotate(-3deg); }
.bridge-block { margin: 26px 0; padding: 26px 30px; border-radius: 8px; border: 1px solid var(--rule); background: var(--cream); }
.bridge-block h4 { font-family: var(--serif); font-style: italic; font-size: 24px; font-weight: 500; margin-bottom: 12px; color: var(--green); letter-spacing: 0.01em; }
.bridge-block p { font-size: 18px; line-height: 1.65; margin: 0; }

/* Engine block — process flow */
.bridge-block.engine { background: var(--cream-card); border: 1px solid var(--rule); border-left: 5px solid var(--peach-deep); border-radius: 0 10px 10px 0; }
.engine-flow { margin-top: 22px; padding-top: 20px; border-top: 1px solid var(--rule); display: flex; flex-wrap: wrap; gap: 8px 6px; align-items: center; }
.engine-flow .pill { background: var(--cream); border: 1px solid var(--peach-deep); color: var(--green); padding: 6px 14px; border-radius: 999px; font-family: var(--serif); font-style: italic; font-size: 15px; white-space: nowrap; }
.engine-flow .arrow { color: var(--peach-deep); font-size: 15px; font-weight: 700; padding: 0 2px; }
.engine-flow .loop { display: inline-flex; align-items: center; gap: 6px; padding: 6px 12px 6px 14px; margin-left: 4px; color: var(--green); font-family: var(--serif); font-style: italic; font-size: 15px; background: var(--peach-band); border: 1px solid var(--peach-deep); border-radius: 999px; }
.engine-flow .loop .loop-arrow { font-size: 18px; color: var(--peach-deep); font-style: normal; line-height: 1; }

/* Operator block — reversed dark */
.bridge-block.operator { background: var(--green-deep); color: var(--cream); border: 1px solid var(--green-deep); padding: 30px 34px; }
.bridge-block.operator h4 { color: var(--peach); font-size: 24px; margin-bottom: 12px; display: flex; align-items: center; gap: 12px; }
.bridge-block.operator h4::before { content: ""; display: inline-block; width: 28px; height: 2px; background: var(--peach); border-radius: 999px; }
.bridge-block.operator p { color: var(--cream); opacity: 0.92; }
.bridge-block.operator p em { color: var(--peach); font-style: italic; }

/* Three parts block — peach */
.bridge-block.three-parts-block { background: var(--peach-band); border: 1px solid var(--peach-deep); padding: 26px 30px; }
.bridge-block.three-parts-block h4 { color: var(--green); }
.bridge-block ol.three-parts { list-style: none; margin: 4px 0 0; padding: 0; counter-reset: parts; }
.bridge-block ol.three-parts li { counter-increment: parts; padding: 12px 0 12px 48px; position: relative; font-size: 18px; line-height: 1.6; border-top: 1px solid rgba(44, 58, 48, 0.16); }
.bridge-block ol.three-parts li:first-child { border-top: 0; }
.bridge-block ol.three-parts li::before { content: counter(parts); position: absolute; left: 0; top: 8px; font-family: var(--serif); font-style: italic; font-size: 33px; color: var(--green); font-weight: 500; width: 36px; text-align: left; }
.bridge-block ol.three-parts li em { font-style: italic; color: var(--green); opacity: 0.7; }

/* Shared block header: eyebrow + h4 + optional meta */
.bridge-block .block-header { display: flex; align-items: baseline; gap: 14px; margin-bottom: 14px; flex-wrap: wrap; }
.bridge-block .block-header h4 { margin-bottom: 0; }
.bridge-block .block-eyebrow {
  font-family: var(--serif); font-style: italic;
  font-size: 12px; letter-spacing: 0.24em; text-transform: uppercase;
  color: var(--peach-stronger);
  padding: 4px 10px;
  border: 1px solid var(--peach-deep);
  border-radius: 999px;
  background: rgba(244, 220, 210, 0.35);
}
.bridge-block .block-meta {
  font-family: var(--serif); font-style: italic;
  font-size: 14px; color: var(--muted);
  margin-left: auto;
}

/* ENGINE: visual rail with icon, number, and label per step (9 steps) */
.engine-rail { margin-top: 18px; padding: 32px 16px 26px; background: var(--cream); border: 1px solid rgba(44, 58, 48, 0.18); border-radius: 10px; position: relative; }
.engine-rail .rail-track {
  position: absolute;
  left: 38px; right: 38px; top: 52px;
  height: 2px;
  background: repeating-linear-gradient(to right, var(--green) 0 6px, transparent 6px 12px);
  opacity: 0.55;
  z-index: 0;
}
.engine-rail .rail-steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(9, 1fr); gap: 4px; position: relative; z-index: 1; }
.engine-rail .rail-steps li { display: flex; flex-direction: column; align-items: center; gap: 5px; text-align: center; }
.engine-rail .step-icon {
  width: 40px; height: 40px; border-radius: 50%;
  background: var(--yellow); border: 1.5px solid var(--green-deep);
  color: var(--green-deep);
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 3px 8px rgba(44, 58, 48, 0.12);
}
.engine-rail .step-icon svg { width: 20px; height: 20px; }
.engine-rail .step-num {
  font-family: var(--serif); font-style: italic;
  font-size: 11px; letter-spacing: 0.2em;
  color: var(--green); opacity: 0.7;
  margin-top: 4px;
}
.engine-rail .step-label {
  font-family: var(--serif); font-style: italic; font-size: 13px;
  color: var(--green-deep); line-height: 1.22; max-width: 88px;
  word-wrap: break-word;
}
@media (max-width: 900px) {
  .engine-rail .rail-steps { grid-template-columns: repeat(3, 1fr); gap: 16px 6px; }
  .engine-rail .rail-track { display: none; }
}
.engine-rail .rail-loop {
  margin-top: 22px; padding-top: 18px; border-top: 1px dashed rgba(44, 58, 48, 0.25);
  display: flex; flex-direction: column; align-items: center; gap: 4px;
  font-family: var(--serif); font-style: italic; font-size: 14px;
  color: var(--green-deep); letter-spacing: 0.08em;
}
.engine-rail .loop-arc { width: 140px; height: 26px; }

/* OPERATOR: icon + content + pillars */
.bridge-block.operator { padding: 32px 36px; }
.bridge-block.operator h4::before { display: none; }
.bridge-block.operator h4 { display: block; }
.operator-layout { display: grid; grid-template-columns: 96px 1fr; gap: 28px; align-items: start; }
.operator-icon {
  width: 96px; height: 96px;
  background: rgba(244, 220, 210, 0.08);
  border: 1px solid rgba(244, 220, 210, 0.18);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
}
.operator-icon svg { width: 60px; height: 60px; }
.operator-content h4 { color: var(--peach); font-size: 26px; }
.operator-eyebrow { color: var(--peach) !important; background: rgba(244, 220, 210, 0.08) !important; border-color: rgba(244, 220, 210, 0.4) !important; }
.operator-pillars { margin-top: 20px; padding-top: 20px; border-top: 1px solid rgba(244, 220, 210, 0.18); display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.pillar { display: flex; flex-direction: column; gap: 6px; }
.pillar-num { font-family: var(--serif); font-style: italic; font-size: 24px; color: var(--peach); line-height: 1; }
.pillar-text { font-size: 13.5px; line-height: 1.5; color: var(--cream); opacity: 0.92; }

/* CLIMAX: takeaway with formula */
.bridge-block.climax-block {
  background: var(--cream-card); border: 1px solid var(--rule); border-left: 5px solid var(--peach-deep);
  border-radius: 0 10px 10px 0; padding: 30px 36px;
}
.bridge-block.climax-block h4 {
  font-family: var(--serif); font-size: 29px; line-height: 1.2;
  font-weight: 500; margin-bottom: 0; color: var(--green-deep);
}
.bridge-block.climax-block h4 em { font-style: italic; }
.bridge-block.climax-block p { font-size: 16.5px; line-height: 1.65; margin: 14px 0; color: var(--ink); }
.bridge-block.climax-block p em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--peach-band) 65%); padding: 0 3px; }
.climax-formula {
  display: flex; align-items: center; justify-content: center;
  gap: 14px; flex-wrap: wrap;
  padding: 22px 18px; margin: 22px 0;
  background: var(--cream); border: 1px dashed var(--peach-deep);
  border-radius: 8px;
}
.climax-formula .f-term {
  font-family: var(--serif); font-style: italic; font-size: 24px;
  color: var(--green); padding: 8px 20px;
  background: var(--cream-card); border: 1px solid var(--peach-deep);
  border-radius: 999px;
}
.climax-formula .f-op, .climax-formula .f-equals {
  font-family: var(--serif); font-style: italic; font-size: 29px;
  color: var(--peach-stronger); font-weight: 700;
}
.climax-formula .f-result {
  font-family: var(--serif); font-style: italic; font-size: 24px;
  color: var(--green-deep); padding: 8px 22px;
  background: var(--peach); border: 1px solid var(--peach-stronger);
  border-radius: 999px; font-weight: 600;
}

@media (max-width: 800px) {
  .operator-layout { grid-template-columns: 64px 1fr; gap: 18px; }
  .operator-icon { width: 64px; height: 64px; }
  .operator-icon svg { width: 40px; height: 40px; }
  .operator-pillars { grid-template-columns: 1fr; gap: 12px; }
  .climax-formula .f-term, .climax-formula .f-result { font-size: 20px; padding: 6px 14px; }
}

/* Method */
.method { padding: 100px 0; background: var(--cream); }
.section-label { font-family: var(--serif); font-style: italic; font-size: 15px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.section-title { font-family: var(--serif); font-size: 62px; line-height: 1; font-weight: 500; margin-bottom: 20px; letter-spacing: -0.005em; }
.section-title em { font-style: italic; }
.section-title .underline { background: linear-gradient(transparent 60%, var(--peach) 60%); padding: 0 6px; }
.section-intro { font-size: 19px; max-width: 680px; margin-bottom: 56px; }
.moves-list { display: flex; flex-direction: column; gap: 28px; }
.move { background: var(--cream-light); border: 1px solid var(--rule); border-radius: 10px; padding: 36px 40px; display: grid; grid-template-columns: 80px 1fr 280px; gap: 32px; align-items: center; }
.move-visual { background: var(--cream); border: 1px solid var(--rule); border-radius: 8px; padding: 18px; aspect-ratio: 1 / 0.78; display: flex; align-items: center; justify-content: center; }
.move-visual svg { width: 100%; height: 100%; }
.move .move-num { font-family: var(--serif); font-style: italic; font-size: 70px; line-height: 0.9; color: var(--green); }
.move .move-num::after { content: ""; display: block; width: 40px; height: 6px; background: var(--peach-deep); margin-top: 10px; }
.move h3 { font-family: var(--serif); font-size: 33px; line-height: 1.1; font-weight: 500; margin-bottom: 12px; }
.move h3 em { font-style: italic; }
.move p { font-size: 18px; line-height: 1.6; margin-bottom: 16px; }
.move p em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--peach-band) 65%); padding: 0 2px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.move p:last-child { margin-bottom: 0; }
.move .pull-stat { display: inline-block; background: var(--peach-band); border-left: 3px solid var(--peach-deep); padding: 10px 16px; margin-top: 6px; font-family: var(--serif); font-style: italic; font-size: 16px; color: var(--green-deep); border-radius: 0 4px 4px 0; }
.move .pull-stat strong { font-weight: 700; font-style: normal; }

/* Two ways to engage */
.engage { padding: 100px 0; background: var(--yellow-band); }
.engage .section-title em { font-style: italic; }
.engage-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 40px; }
.engage-card { background: var(--cream-light); padding: 40px 36px; border-radius: 10px; position: relative; }
.engage-card.option-a { border-top: 6px solid var(--peach-deep); }
.engage-card.option-b { border-top: 6px solid var(--green); }
.engage-card .opt-label { font-family: var(--serif); font-style: italic; font-size: 14px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.engage-card h3 { font-family: var(--serif); font-size: 31px; line-height: 1.15; font-weight: 500; margin-bottom: 14px; }
.engage-card h3 em { font-style: italic; }
.engage-card p { font-size: 16px; line-height: 1.6; margin-bottom: 20px; color: var(--ink); }
.engage-card ul { list-style: none; font-size: 15px; }
.engage-card ul li { padding: 6px 0; padding-left: 20px; position: relative; }
.engage-card ul li::before { content: "\2192"; position: absolute; left: 0; color: var(--green); }

/* Creative showcase */
.cs-showcase { padding: 100px 0; background: var(--cream-light); }
.cs-showcase .section-label { text-align: center; }
.cs-showcase .section-title { text-align: center; }
.cs-showcase .section-intro { text-align: center; margin: 0 auto 56px; max-width: 620px; }
.cs-showcase-grid { display: flex; justify-content: center; gap: 36px; flex-wrap: wrap; align-items: flex-start; }
.cs-phone { display: flex; flex-direction: column; align-items: center; gap: 14px; max-width: 220px; }
.cs-phone .phone-frame { aspect-ratio: 9/16; width: 200px; background: #0d0d0d; border-radius: 28px; padding: 6px; box-shadow: 0 12px 32px rgba(44, 58, 48, 0.18); position: relative; overflow: hidden; }
.cs-phone .phone-screen { position: absolute; inset: 6px; border-radius: 22px; overflow: hidden; background: #1a1a1a; }
.cs-phone .phone-screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.cs-phone .cs-phone-caption { font-family: var(--serif); font-style: italic; font-size: 15px; color: var(--muted); text-align: center; line-height: 1.4; }

/* Dashboards */
.dashboards { padding: 100px 0; background: var(--green); color: var(--cream); }
.dashboards .section-label { color: rgba(244,236,216,0.7); }
.dashboards .section-title { color: var(--cream); }
.dashboards .section-title em { background: var(--peach); color: var(--green); padding: 0 8px; font-style: italic; }
.dashboards .section-intro { color: rgba(244,236,216,0.85); }
.dash-feature { display: grid; grid-template-columns: 1.1fr 1fr; gap: 56px; align-items: center; background: rgba(244,236,216,0.05); border: 1px solid rgba(244,236,216,0.18); border-radius: 10px; padding: 40px 44px; margin-top: 32px; }
.dash-feature h3 { font-family: var(--serif); font-size: 33px; line-height: 1.15; font-weight: 500; margin-bottom: 14px; color: var(--cream); }
.dash-feature h3 em { font-style: italic; color: var(--peach); }
.dash-feature p { font-size: 18px; line-height: 1.6; margin-bottom: 18px; opacity: 0.9; }
.dash-feature ul { list-style: none; font-size: 15px; }
.dash-feature ul li { padding: 6px 0; padding-left: 22px; position: relative; }
.dash-feature ul li::before { content: "\2192"; color: var(--peach); position: absolute; left: 0; }
.dash-mock { aspect-ratio: 4/3; background: rgba(244,236,216,0.08); border: 1px dashed rgba(244,236,216,0.4); border-radius: 6px; display: flex; align-items: center; justify-content: center; color: var(--peach); font-family: var(--serif); font-style: italic; text-align: center; padding: 24px; font-size: 15px; overflow: hidden; }
.dash-mock img { width: 100%; height: 100%; object-fit: cover; object-position: top left; display: block; }

/* Case study excerpt */
.case-feature { padding: 100px 0; background: var(--cream-light); }
.case-feature-header { margin-bottom: 40px; }
.case-card { background: var(--cream); border: 1px solid var(--rule); border-radius: 12px; padding: 44px; box-shadow: 0 1px 0 rgba(44,58,48,0.04); }
.case-card .case-eyebrow { display: inline-block; font-family: var(--serif); font-style: italic; font-size: 13px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--green); border: 1.5px solid var(--green); border-radius: 999px; padding: 6px 14px; margin-bottom: 18px; }
.case-card h3 { font-family: var(--serif); font-size: 42px; line-height: 1.1; font-weight: 500; margin-bottom: 24px; }
.case-card h3 em { font-style: italic; background: linear-gradient(transparent 60%, var(--peach) 60%); padding: 0 4px; }
.case-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin: 24px 0 32px; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.case-stat { padding: 20px 24px; border-right: 1px solid var(--rule); }
.case-stat:last-child { border-right: 0; }
.case-stat .num { font-family: var(--serif); font-size: 40px; line-height: 1; font-style: italic; color: var(--green); margin-bottom: 8px; }
.case-stat .num .hl { background: var(--peach); padding: 0 6px; }
.case-stat .lbl { font-size: 13px; color: var(--muted); line-height: 1.4; }
.case-card p { font-size: 18px; line-height: 1.65; margin-bottom: 20px; }
.case-card p em { font-style: italic; font-weight: 500; background: linear-gradient(transparent 65%, var(--peach-band) 65%); padding: 0 2px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.case-card .read-more { display: inline-block; font-size: 14px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--green); text-decoration: none; border-bottom: 1.5px solid var(--green); padding-bottom: 2px; margin-top: 10px; font-weight: 600; }

/* Final CTA */
.final-cta { padding: 100px 0; background: var(--green); color: var(--cream); }
.final-grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 64px; align-items: center; }
.final-cta h2 { font-family: var(--serif); font-size: 62px; line-height: 1.05; margin-bottom: 24px; font-weight: 500; }
.final-cta h2 em { font-style: italic; color: var(--peach); }
.final-cta p { font-size: 19px; opacity: 0.85; margin-bottom: 32px; max-width: 480px; }
.final-cta .btn-primary { background: var(--peach); border-color: var(--peach); color: var(--green); }

/* Footer */
footer { background: var(--green-deep); color: var(--cream); padding: 60px 0 32px; }
.footer-grid { display: grid; grid-template-columns: 1fr 2fr; gap: 64px; margin-bottom: 48px; }
.footer-logo { font-family: var(--serif); font-size: 18px; letter-spacing: 0.08em; text-transform: uppercase; padding: 8px 14px; border: 1px solid var(--cream); border-radius: 2px; display: inline-block; margin-bottom: 14px; }
footer .tagline { font-size: 15px; opacity: 0.7; max-width: 280px; }
.footer-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.footer-cols h5 { font-size: 13px; letter-spacing: 0.15em; text-transform: uppercase; margin-bottom: 14px; opacity: 0.7; }
.footer-cols a { display: block; color: var(--cream); text-decoration: none; padding: 4px 0; font-size: 15px; opacity: 0.9; }
.footer-bottom { border-top: 1px solid rgba(244,236,216,0.15); padding-top: 24px; display: flex; justify-content: space-between; font-size: 13px; opacity: 0.6; }

@media (max-width: 960px) {
  .hero-grid, .problem-grid, .final-grid, .dash-feature, .engage-grid { grid-template-columns: 1fr; gap: 40px; }
  .footer-grid, .footer-cols { grid-template-columns: 1fr; }
  .hero h1 { font-size: 48px; }
  .problem h2, .final-cta h2 { font-size: 40px; }
  .section-title, .bridge h2 { font-size: 40px; }
  .move { grid-template-columns: 1fr; gap: 12px; }
  .move .move-num { font-size: 62px; }
  .case-stats { grid-template-columns: 1fr; }
  .case-stat { border-right: 0; border-bottom: 1px solid var(--rule); }
  .case-stat:last-child { border-bottom: 0; }
}

/* Phone-only refinements (per 2026-05-23 review):
   The dashboard images under "The Differentiator" were rendering small
   because the 4:3 .dash-mock box cropped them to the top-left corner.
   On phones, drop the aspect-ratio so the image renders at its full
   natural proportions, filling the available width with object-fit:contain. */
@media (max-width: 600px) {
  .dash-feature { padding: 24px 18px; gap: 28px; }
  .dash-mock {
    aspect-ratio: auto;
    padding: 0;
    background: rgba(244,236,216,0.05);
    border: 1px solid rgba(244,236,216,0.18);
    overflow: hidden;
  }
  .dash-mock img {
    width: 100%;
    height: auto;
    object-fit: contain;
    object-position: center;
  }

  /* Brand logo bar: stack label, center-wrap the 5 brand names. */
  .logo-bar { padding: 24px 0; }
  .logo-bar-inner { gap: 12px 20px; justify-content: center; }
  .logo-bar-label { width: 100%; text-align: center; font-size: 14px; opacity: 0.65; margin-bottom: 4px; }
  .fake-logo { font-size: 19px; }
}

/* ====================================================
   THREE PARTS OF A WINNING AD, in-practice demo section
   Scoped under .three-parts-demo to avoid class conflicts.
   ==================================================== */
.three-parts-demo { padding: 40px 0 100px; background: var(--cream-light); }
.three-parts-demo .tpd-sections { display: flex; flex-direction: column; gap: 48px; margin-top: 56px; }

.three-parts-demo .ad-section {
  background: var(--cream);
  border: 1px solid var(--rule);
  border-radius: 14px;
  padding: 32px 36px 36px;
  position: relative;
}
.three-parts-demo .ad-badge {
  position: absolute;
  top: -12px;
  left: 28px;
  background: var(--cream-light);
  border: 1px solid var(--rule);
  border-radius: 999px;
  padding: 4px 14px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 14px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--green-deep);
}
.three-parts-demo .parts-row {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 28px;
  align-items: start;
  margin-top: 12px;
}
.three-parts-demo .part-col { display: flex; flex-direction: column; transition: opacity 0.4s ease; }
.three-parts-demo .part-head { order: 1; padding-bottom: 14px; margin-bottom: 18px; border-bottom: 1.5px solid var(--rule); transition: border-color 0.4s ease; }
.three-parts-demo .timeline { order: 2; margin: 0 auto 18px; }
.three-parts-demo .phone { order: 3; }
.three-parts-demo .part-head .num {
  font-family: var(--serif); font-style: italic;
  font-size: 13px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--peach-deep);
  margin-bottom: 6px;
  transition: color 0.4s ease;
}
.three-parts-demo .part-head .name {
  font-family: var(--serif);
  font-size: 24px; font-weight: 500;
  line-height: 1.15;
  margin-bottom: 6px;
}
.three-parts-demo .part-head .name em { font-style: italic; }
.three-parts-demo .part-head .blurb {
  font-size: 13.5px; line-height: 1.5;
  color: var(--muted);
}

/* Phone */
.three-parts-demo .phone {
  aspect-ratio: 9/16;
  background: #0d0d0d;
  border-radius: 22px;
  padding: 6px;
  box-shadow: 0 12px 28px rgba(44, 58, 48, 0.2);
  position: relative;
  overflow: hidden;
  margin: 0 auto;
  width: 100%;
  max-width: 200px;
  transition: transform 0.45s ease, box-shadow 0.45s ease, filter 0.45s ease;
}
.three-parts-demo .phone-screen { position: absolute; inset: 6px; border-radius: 17px; overflow: hidden; background: #1a1a1a; }
.three-parts-demo .phone-screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }

/* Timer pill (was a top notch; moved to bottom so video headlines stay visible) */
.three-parts-demo .phone-notch {
  position: absolute; bottom: 10px; left: 50%; transform: translateX(-50%);
  min-width: 60%; max-width: 82%;
  height: 26px; background: #0d0d0d; border-radius: 14px; z-index: 5;
  display: flex; align-items: center; justify-content: center; gap: 8px;
  padding: 0 12px;
  box-shadow: 0 2px 8px rgba(0,0,0,0.4), inset 0 0 0 1px rgba(255,255,255,0.06);
}
.three-parts-demo .phone-notch .live-dot {
  width: 6px; height: 6px;
  background: var(--yellow);
  border-radius: 50%;
  flex: 0 0 auto;
  animation: tpd-pulse 1.1s ease-in-out infinite;
}
.three-parts-demo .phone-notch .timer-text {
  font-family: var(--serif); font-style: italic;
  font-size: 15px; color: #fff;
  font-variant-numeric: tabular-nums;
  font-weight: 500; letter-spacing: 0.01em;
  white-space: nowrap;
}
.three-parts-demo .phone-notch .timer-text .total {
  color: rgba(255, 255, 255, 0.5);
  font-size: 12px; margin-left: 2px;
}
@keyframes tpd-pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.35; transform: scale(1.3); }
}

/* Timeline */
.three-parts-demo .timeline {
  margin: 16px auto 0;
  width: 100%;
  max-width: 200px;
  position: relative;
}
.three-parts-demo .timeline-bar {
  position: relative;
  height: 14px;
  background: rgba(44, 58, 48, 0.18);
  border-radius: 999px;
  box-shadow: inset 0 1px 3px rgba(0,0,0,0.1);
}
.three-parts-demo .timeline-segment {
  position: absolute;
  top: 0; bottom: 0;
  background: var(--yellow);
  border-radius: 999px;
  box-shadow: 0 1px 3px rgba(44, 58, 48, 0.18), inset 0 1px 0 rgba(255,255,255,0.4);
  transition: opacity 0.4s ease, filter 0.4s ease;
}
.three-parts-demo .timeline-playhead {
  position: absolute;
  top: 50%;
  width: 18px; height: 18px;
  border-radius: 50%;
  background: #fff;
  border: 2px solid var(--green-deep);
  transform: translate(-50%, -50%);
  box-shadow: 0 2px 6px rgba(0,0,0,0.3), 0 0 0 1.5px rgba(255,255,255,0.5);
  z-index: 3;
  pointer-events: none;
  left: 0%;
  transition: left 0.12s linear, opacity 0.4s ease, transform 0.4s ease;
}
.three-parts-demo .timeline-times {
  position: relative;
  height: 16px;
  margin-top: 8px;
  font-family: var(--serif); font-style: italic;
  font-size: 13px; color: var(--green-deep);
  font-variant-numeric: tabular-nums;
}
.three-parts-demo .timeline-times span {
  position: absolute; top: 0;
  white-space: nowrap; font-weight: 600;
}
.three-parts-demo .timeline-times .t-start { transform: translateX(0); text-align: left; }
.three-parts-demo .timeline-times .t-end { transform: translateX(-100%); text-align: right; }

/* States */
.three-parts-demo .part-col.is-idle .phone { filter: grayscale(0.5) brightness(0.78); transform: scale(0.96); box-shadow: 0 4px 12px rgba(44, 58, 48, 0.1); }
.three-parts-demo .part-col.is-idle .phone-notch .live-dot { animation: none; background: rgba(255,255,255,0.45); }
.three-parts-demo .part-col.is-idle .phone-notch { opacity: 0.65; }
.three-parts-demo .part-col.is-idle .part-head .name { opacity: 0.55; }
.three-parts-demo .part-col.is-idle .part-head .num { opacity: 0.5; }
.three-parts-demo .part-col.is-idle .part-head .blurb { opacity: 0.55; }
.three-parts-demo .part-col.is-idle .timeline-segment { opacity: 0.45; filter: saturate(0.4); }
.three-parts-demo .part-col.is-idle .timeline-playhead { opacity: 0.5; transform: translate(-50%, -50%) scale(0.85); }
.three-parts-demo .part-col.is-idle .timeline-times { opacity: 0.55; }
.three-parts-demo .part-col.is-active .phone { transform: scale(1.03); box-shadow: 0 16px 36px rgba(44, 58, 48, 0.28), 0 0 0 2.5px var(--yellow); }
.three-parts-demo .part-col.is-active .part-head { border-bottom-color: var(--yellow); }
.three-parts-demo .part-col.is-active .part-head .num { color: var(--green-deep); }
.three-parts-demo .part-col.is-done .phone { filter: brightness(0.86); transform: scale(0.96); box-shadow: 0 6px 16px rgba(44, 58, 48, 0.12); }
.three-parts-demo .part-col.is-done .phone-notch .live-dot { animation: none; background: var(--yellow); opacity: 0.6; }
.three-parts-demo .part-col.is-done .phone-notch { opacity: 0.85; }
.three-parts-demo .part-col.is-done .part-head .name { opacity: 0.75; }
.three-parts-demo .part-col.is-done .part-head .num { opacity: 0.6; }
.three-parts-demo .part-col.is-done .timeline-segment { opacity: 0.7; filter: grayscale(0.3); }
.three-parts-demo .ad-section.is-offscreen .phone { filter: grayscale(0.5) brightness(0.78); }
.three-parts-demo .ad-section.is-offscreen .phone-notch .live-dot { animation: none; background: rgba(255,255,255,0.4); }

@media (max-width: 900px) {
  .three-parts-demo .parts-row { grid-template-columns: 1fr; gap: 28px; }
  .three-parts-demo .ad-section { padding: 28px 22px 30px; }
}